# Building in Public also means Failing in Public

**Published by:** [coffee with curtis](https://paragraph.com/@coffeewithcurtis/)
**Published on:** 2024-05-20
**URL:** https://paragraph.com/@coffeewithcurtis/failing-in-public

## Content

Welcome back to "coffee with curtis" where I document my successes... and failures, in being a first time entrepreneur, and building a coffee brand!I messed up... I'm happy I messed up... Lately I've been focusing on small experiments. Trying out small ideas, learning, and applying those lessons. My latest experiment was an open edition called the "Vrbs Coffee Beta." Minters would be able to redeem a bag of coffee and unlock lifetime discounts on future Vrbs Coffee products. Of course I would have preferred things to go perfectly, but if it had to fail, I'm glad it failed during a beta-version. I mean, I called it beta for a reason, right? There were bugs to find. As it turned out, my token-gated redemption was not compatible with the open edition I released, oops! So now I'm here, writing this essay. curtiscoffee @curtiscoffeew Transparency time, I made a mistake… I recently launched the Vrbs Coffee Beta as an open edition on Zora. Each NFT was promised to be redeemable for a free bag of coffee and lifetime discounts. The mistake: Zora open edition mints are ERC-1155 tokens (each has the same ID).… 11 3:54 PM • May 20, 2024 Failing is to entrepreneurship as breathing is to living. Small consistent experiments allow me to fail small and learn big. My mistake with the Vrbs Coffee Beta is completely recoverable (airdrop a compatible token to the minters), but it highlights the spirit of the entrepreneurship process. In order to reap its rewards, you must be willing to take risk and fail publicly."Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage." Naval RavikantSo here's to more experiments, and more failures!

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