# Messaging Crimes, Vol 1

> KOLs are not a strategy.

**Published by:** [CryptoJazzHands](https://paragraph.com/@cryptojazzhands/)
**Published on:** 2025-08-02
**Categories:** messagingcrimes, cryptomarketing, web3strategy, signalnotnoise
**URL:** https://paragraph.com/@cryptojazzhands/messaging-crimes-vol-1

## Content

WANTED For crimes against clarity, coherence, and critical thinking. 🕵‍♀️ Offense: Pretending hype is a go-to-market plan. “We’re partnering with top KOLs to build awareness.” Cool. And then what?Messaging isn't a follower count. It’s not a retweet from someone with laser eyes. It’s not a Discord AMA. It’s not a Hail Mary giveaway with no follow-up sequence. Here’s the thing: 💣 KOLs are an amplifier, not a foundation. If the message sucks, louder isn’t better—it’s just riskier. Messaging Crimes is a recurring series where we break down the mistakes that get founders rugged—by their own strategy.Vol. 1: KOLs are not a strategy. Vol. 2 coming soon: Utility Isn’t the Message Either.

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