# The potential of Ocean data NFTs as #dataPFP By [Malte von Medem](https://paragraph.com/@cryptowally) · 2022-05-28 --- How to turn NFTs into autonomous data wallets, improve user data availability right at login, protect privacy, earn from it and pay users for their data? --------------------------------------------------------------------------------------------------------------------------------------------------------- !["It's always been about the data." - T.M. -](https://storage.googleapis.com/papyrus_images/c88dd0ba6931cdc6b9199ba018c69221673fd2661fa887da3125d9d91a9d4b48.png) "It's always been about the data." - T.M. - We have: **A) Big data silos**, Web2 behemoths craving for more data, and **B) A blockchain protocol for privacy-sensitive data exchange** **& monetization:** [@OceanProtocol](https://twitter.com/oceanprotocol) How to bring these two together, while creating a better and safer web experience for everyone (Web3)? [@trentmc0](https://twitter.com/trentmc0) would say: Use what's there (UWT). Let's look into this 👇 * * * Following the paradigm (use what's there), you understand that time is also a factor. So how to connect A) and B), and when? **Recent developments enabling the concept** to be discussed: * **NFT hype** = Broad, GenZ Crypto Adoption * **Metamask 🦊 as a browser** = First true Web3 “user autonomy” wrapper * **NFTs as Login** = On-chain Identities aka: PFP (compare: Twitter Blue) * **Ocean data NFT** (V4) = Adding data ownership to NFTs * **Ocean datatoken** (V3) = Buy or sell any subset of your data as a token Connect these👇 * * * It’s like how [@sytaylor](https://twitter.com/sytaylor) stated: [https://twitter.com/sytaylor/status/1514951487608209409](https://twitter.com/sytaylor/status/1514951487608209409) **It is about the ID part, and it is also about the "algorithm" part.** Talking AI, we see: algos for system optimization. By existing Web2 behemoths, science, and Web3. Web2 rn has the most valuable data sets and biggest demand. Let's leverage this. But how 👇? * * * What you need: **I) Data as #dataNFT minted on Ocean Market**, for privacy-preserving, incentivized data exchange **II) A "hook" for users to connect A) with B) seamlessly** **III) Frictionless data consume** and provide for dApps **IV) Actionable, contextual data** to improve your UX (written by the platforms) * * * To get to this, one flavor of leveraging #OceanONDA (V4) would be: **1.) Mint data NFTs on Ocean Market** for ur [#PFPclub](https://twitter.com/hashtag/PFPclub?src=hashtag_click), like BAYC (ERC721✓, Opensea✓) **2.) Have them point to** [**#datatoken**](https://twitter.com/hashtag/datatoken?src=hashtag_click) **on Ocean Market ✓** **3.) Log into e.g. Twitter Blue w/ ur data NFT** **4.) Twitter can read from your data sets**, on your premise (accessed by buying your [#datatoken](https://twitter.com/hashtag/datatoken?src=hashtag_click) w/ [$OCEAN](https://twitter.com/search?q=%24OCEAN&src=cashtag_click)) to improve ur UX **5.) Twitter will write your new data bits to your data sets**, through your [#dataNFT](https://twitter.com/hashtag/dataNFT?src=hashtag_click), as they can receive royalties per consume of ur data (token) by other platforms **6.) Other platforms** (Instagram, [mirror.xyz](https://t.co/Sk8DhuzNJ0), all #Web3 dApps) **can read from your updated data sets**, consuming them via [$OCEAN](https://twitter.com/search?q=%24OCEAN&src=cashtag_click) [#datatoken](https://twitter.com/hashtag/datatoken?src=hashtag_click), upon login **7.) You set the new rules**, you benefit, you give kickbacks, you protect your privacy, YOU chose and empower platforms from in Web3 * * * In my old world, to get there, could have well been a 10y thing. In my new world, Web3, seeing the pace, it could be weeks or months. Most components are there, few still need a bit of grind, also offering new ecosystem killer spots (compare: Uniswap, Opensea), but in general… Welcome to the real utility of NFT: ----------------------------------- ### A New Web3 DataEconomy 🌊👩‍🎤🧑‍🎤👨‍🎤🫂 * * * **To get real, or TL;DR, gimme the TECH:** Trent, Co-Founder of Ocean Protocol, assembled a brief technical readme to get you started on the vision/concept above, minting on Ocean Market (V4, coming out very soon) 👇 [https://github.com/oceanprotocol/ocean.py/blob/v4main/READMEs/profile-nfts-flow.md](https://github.com/oceanprotocol/ocean.py/blob/v4main/READMEs/profile-nfts-flow.md) And of course, as what I described is only one of many potential use cases for Ocean data NFTs, a bit of a broader look at what’s possible with data NFT (storing atomic user data on chain, on data NFT) 👇 [https://github.com/oceanprotocol/ocean.py/blob/v4main/READMEs/key-value-flow.md](https://github.com/oceanprotocol/ocean.py/blob/v4main/READMEs/key-value-flow.md) If you are 🤷‍♂️ on the above, here’s a non-tech intro (data NFT, datatoken): [https://oceanprotocol.com/technology/data-nfts-and-data-tokens](https://oceanprotocol.com/technology/data-nfts-and-data-tokens) If your dev colleagues are 🤷‍♂️ on this, here’s a gen readme: [https://github.com/oceanprotocol/ocean.py/blob/v4main/READMEs/data-nfts-and-datatokens-flow.md](https://github.com/oceanprotocol/ocean.py/blob/v4main/READMEs/data-nfts-and-datatokens-flow.md) We would love to see all this become a reality, and we believe that our work (or that of the teams, I am new) at Ocean of the past 2 years offers all of you the ideal end-to-end framework to get started with this today - and have your user base protect and monetize their data with Ocean Protocol. If you got any questions, you know where to find us. 🌊✌️ --- *Originally published on [Malte von Medem](https://paragraph.com/@cryptowally/the-potential-of-ocean-data-nfts-as-datapfp)*