# The Ultimate Unfair Advantage

By [Tso Thoughts](https://paragraph.com/@cryptso) · 2024-04-12

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### Startup within a Big Company

The ultimate unfair advantage: startup speed and innovation + corporate resources and distribution.

Virtually no “startup within a big company” works, but when it does, it’s like capturing lightning in a bottle.

  

### Coinbase’s Base L2

Coinbase’s Base is a prime example of this – Brian Armstrong created an incredible culture that allowed Jesse to build a scrappy startup within the walls of a $60B public company.

The result? A cutting-edge blockchain product with $6B TVL, 500K DAU, and expands Coinbase’s reach globally.

  

### The Startup Curve

But Base’s journey wasn’t a straight line, it was a relentless march through failure and iteration, the startup way.

Excited to see them keep building!

![](https://storage.googleapis.com/papyrus_images/b50f5029788c4696d1a4f0579c8d52f3.png)

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*Originally published on [Tso Thoughts](https://paragraph.com/@cryptso/unfair-advantage)*