# The Ultimate Unfair Advantage

**Published by:** [Tso Thoughts](https://paragraph.com/@cryptso/)
**Published on:** 2024-04-12
**URL:** https://paragraph.com/@cryptso/unfair-advantage

## Content

Startup within a Big CompanyThe ultimate unfair advantage: startup speed and innovation + corporate resources and distribution. Virtually no “startup within a big company” works, but when it does, it’s like capturing lightning in a bottle. Coinbase’s Base L2Coinbase’s Base is a prime example of this – Brian Armstrong created an incredible culture that allowed Jesse to build a scrappy startup within the walls of a $60B public company. The result? A cutting-edge blockchain product with $6B TVL, 500K DAU, and expands Coinbase’s reach globally. The Startup CurveBut Base’s journey wasn’t a straight line, it was a relentless march through failure and iteration, the startup way. Excited to see them keep building!

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