# Solana Token Launch Wars: How Metaplex, Raydium and Axiom Are Quietly Winning

**Published by:** [Exploring the public blockchain](https://paragraph.com/@discussion-on-encryption-field/)
**Published on:** 2025-07-13
**Categories:** sol
**URL:** https://paragraph.com/@discussion-on-encryption-field/solana-token-launch-wars-how-metaplex-raydium-and-axiom-are-quietly-winning

## Content

Amid Solana's meme coin frenzy, platforms like Pump.fun dominate headlines with controversial token launches. But the real winners are Metaplex, Raydium and Axiom—they avoid price speculation and profit steadily through infrastructure and traffic control. Here's their winning playbook:1. Raydium: SDK Strategy + LaunchLab = Transaction GoldmineAfter Pump.fun launched its own DEX PumpSwap, Raydium counterattacked with LaunchLab SDK, partnering with platforms like LetsBONK.fun and cook.meme to create a token launch matrix. Key Metrics:Tokens Launched (July 9): 32,000 tokens created on Solana Launchpad, with 58.3% from LaunchLab SDK—LetsBONK alone generated 18,000 (97.5% of SDK volume).Trading Volume: $190M daily on Solana Launchpad; LaunchLab SDK captured 65.2% ($97.2M), 99.7% from LetsBONK.Revenue: SDK contributed 72% of platform fees ($1.375M), with LetsBONK accounting for 79.8%.Winning Formula:Avoids token bets, earning steadily via fee capture (25% used to buy back RAY tokens).SDK ecosystem lock-in creates a "launch-trade-profit" loop for third-party platforms.2. Metaplex: Solana's "Mint Factory" Collecting RoyaltiesAs Solana's core standard for NFTs/tokens, Metaplex monopolizes meme coin creation—used by Pump.fun, Raydium, LetsBONK, and others. Key Metrics:H1 Revenue: $13.57M, including $1.7M in June (from 1M+ tokens created).Token Buybacks: 50% of fees used to repurchase $MPLX—38.5M tokens burned in H1 (3.9% of supply).Binance Alpha Listing: Boosted $MPLX liquidity.Winning Formula:Protocol-level monopoly: Nearly all Solana token launches pay Metaplex fees (like "blockchain AWS").Deflationary model: Continuous buybacks enhance token value.3. Axiom: Trading Bot Dominance = Traffic ControlAxiom doesn’t launch tokens—it operates as automated trading infrastructure, becoming Solana’s meme coin "highway." Key Metrics:Market Share: 69.6% of Solana bot trading volume ($92.28M on July 9).Platform Penetration: 63.6% on Pump.fun, 74.5% on LetsBONK, 67.3% on Believe.Total Revenue: $160M in 4 months ($1.7M daily).Winning Formula:High-frequency fee capture: Profits from snipe/mirror trading tools.Traffic monopoly: Default gateway for launchpad trading (like a "crypto prime broker").Conclusion: Solana’s "Invisible Winners"ProjectCore AdvantageRevenue ModelKey MetricRaydiumLaunchLab SDK ecosystemFee share + buybacks65.2% daily trade volumeMetaplexProtocol monopolyMint fees + deflation$1.7M June revenueAxiomBot traffic controlHFT fees$160M total revenueIn Solana’s token launch wars, the real winners aren’t gamblers—they’re the ones selling the shovels.

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