# DIY Web3: Do-It-Your way!

**Published by:** [DIY Web3 Do It Your Way](https://paragraph.com/@diyweb3/)
**Published on:** 2022-08-29
**Categories:** web3, impact marketing, ribon charity protocol
**URL:** https://paragraph.com/@diyweb3/replace-ppc-ads%2C-ppsmile-ribon-charity-protocol

## Content

# Replace PPC, With Pay-Per-Smile 😃 It feels good to give, it makes us feel happy. When we give someone a birthday present and feel that spark of joy when they open it. When you lend a helping hand or give donations to a charity, you feel happiness and pride. The same goes for rewards! Receiving a prize is exciting and handing them out is just as fun too! So why don’t we give more? \-Well, because it costs money. How much money? (the price of the gift) + (the time, effort & other costs it takes for the gift to reach the recipient) = too much money until we make more money. We need customers to make money, so we need to run more ads to attract more customers. \-By running more ads, aren’t you just handing out prizes to customers who haven’t earned a reward? Instead, What if everyone received a prize when they visit your shop? “For example, ads on a decentralized web will no longer rely on selling user data to advertisers but instead will reward users with tokens for viewing ads.” -The Generalist \ ## \n ![](https://storage.googleapis.com/papyrus_images/98e5f9142c43e1f097ca2f48a9ff274a "left-50")Ribon is a decentralized donation platform built on Polygon using MATIC, a Layer 2 in Ethereum. They make it possible to increase donations to charities by allowing donors to become promoters of the Ribon giving culture. ## This encourages others to join them in championing the world's giving culture and making people happier while increasing donations to charities. Ribon is a decentralized platform governed by the community. \ \ [Ribon Protocol](https://ribon.io/en/) Ribon App: <https://app.ribon.io/> Website: <https://ribon.io/en/> Blog: <https://ribon.io/blog-en/> Twitter: <https://twitter.com/RibonDAO> LinkedIn: <https://www.linkedin.com/showcase/ribondao> --- \

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