# SUI NAME SERVICE (SNS)

**Published by:** [DOOMER'S](https://paragraph.com/@doomer-s/)
**Published on:** 2022-12-02
**URL:** https://paragraph.com/@doomer-s/sui-name-service-sns

## Content

Im proud to talk about the Sui Name Service: Crypto as a whole lacks core infrastructure... and we're not talking dexes. Despite the tech, eco-systems have not broken into consumer-facing industries and won't with the current appeal... for this reason, we need a new breed of dApps and it starts with a name service... Most alt L1 chains' name services are direct copies of $ENS with 0 innovation. ENS is good for Ethereum because of its tech constraints on ETH (high cost, low TPS) But, with chains like Sui (low cost, high TPS), there's a whole world of innovation available on this idea. Our goal is to eventually build products for consumer-facing web2 industries like Gaming and Domains through our infrastructure on web3. With every domain registration, an on-chain profile will also be registered per wallet, usable everywhere. Think: Gmail for Crypto Gaming Our approach to Sui is community and innovation first. Following our domain and profile service, we will expand into building other core products - starting with Sui-based messaging. Imagine having Dapp Game send you messages automatically all on-chain... crazy right? This is where web3 is going and Sui is the perfect blank canvas to create the first blue-chip name service and set a standard for the rest of the Sui eco-system. And the best part is: we're completely community-run. As every web3 project should be... SO WHAT ARE YOU WAITING FOR GO AND TRY IT OUT -

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