# Phoenix Digital Assets and Its Public-Market Crypto Strategy

By [DroomDroom](https://paragraph.com/@droomdroom) · 2025-12-16

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For a more in-depth look, explore the live dashboard tracking Advanced Phoenix Digital Assets’ accumulation of Bitcoin — detailing unit count, cost average, profit & loss, and how the company’s Bitcoin holdings relate to its stock and overall valuation at the original source:  
[_https://droomdroom.com/bitcoin-treasury-tracker/phoenix-digital-assets_](https://droomdroom.com/bitcoin-treasury-tracker/phoenix-digital-assets)

Phoenix Digital Assets is a UK-listed investment company focused on providing structured and transparent exposure to the digital asset economy. Originally established as NFT Investments PLC, the company rebranded to reflect its evolution beyond non-fungible tokens toward a broader blockchain-first mandate. Operating as a publicly traded vehicle, Phoenix is designed for investors seeking regulated access to cryptocurrencies and blockchain ventures, supported by independent audits and a disciplined portfolio approach.

At the core of its strategy is a Bitcoin-led treasury framework, where Bitcoin is held as a long-term reserve asset. This positions Phoenix around digital scarcity and value preservation while aligning the company with the growth of decentralized finance and blockchain adoption. Alongside treasury holdings, Phoenix actively builds a diversified digital asset portfolio, focusing on large-cap cryptocurrencies and selectively backing blockchain-native businesses with strong fundamentals and long-term relevance.

Under the leadership of Executive Chairman Jonathan Bixby, Phoenix Digital Assets plays a pioneering role among UK-listed crypto investment firms. The company aims to bridge traditional capital markets with the rapidly evolving blockchain ecosystem, offering investors a compliant gateway into digital assets. By combining public-market transparency with long-term conviction in blockchain technology, Phoenix positions itself as a durable participant in the global digital asset economy.

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*Originally published on [DroomDroom](https://paragraph.com/@droomdroom/phoenix-digital-assets-and-its-public-market-crypto-strategy)*
