# Sui Name Service

**Published by:** [DRVito](https://paragraph.com/@drvito/)
**Published on:** 2022-12-09
**URL:** https://paragraph.com/@drvito/sui-name-service

## Content

Ladies, gentlemen, Cardano-holders... I have a dream that Sui will be the gaming blockchain. It will be a multi-trillion-dollar industry on its own, but Sui will house some of the most innovative and fine games known to the modern man. Many of you may agree with this vision! But, the only way the industry is going to get there is with the necessary infrastructure. Infrastructure that ought to be community-owned and transparent to the people that actually use it!The $SNS is about the community coming together and building something together 🤝It's about using the historically revolutionary technology that Sui is for a commercial purpose that consumers can actually use. The $SNS is so focused on gaming because it is the parallel most natural for crypto-currency to break into. People who use games are more computer-savvy than regular consumers and people who use games are already familiar with practical use cases for crypto-concepts - csgo skins as NFTs, etc. At the $SNS, we seek to build a community-owned Sui Name Service that will act as your digital identity for crypto gaming services and products, or as I like to call it - Gmail for Crypto Gaming. Right now, we're starting out as a name service for Sui, but our goal is to create an eco-system of products on Sui that you can access via your web browser by the ".sui" top-level domain - each ".sui" registration will control its equivalent ".sui" TLD as well.We will connect Web2 to Web3 with Community Oversight.Epic Games? Blizzard? Steam? These all serve as game launchers and marketplaces to some extent. What do they all have in common? A profile system on each of them where you can message friends, view their inventories of skins / in-game items and achievements and send/confirm trades. All of these things would be so natural to build on Sui. And our name service will be that digital identity platform. Our vision is for 5+ years, but we will realize it... and we want you to be a part of the process as we do it. Sui and most of crypto-technology are currently still in their stone age. There's so much potential and so much talk, but it's still so difficult for most people to use. Mostly, because it's not natural to them. One of the most unnatural aspects is wallet addresses which are difficult to communicate. Ethereum has the Ethereum Name Service ($ENS), but Sui doesn't have an $ENS equivalent. People may argue it does, but that competitor has no innovation, real trading volume, or community. (We check every day) Meanwhile, we have innovation, community, and trading volume! (Jk on the last part, but we're getting there haha) Our goal is to disrupt the name-service ecosystem with a new ".sui" name service focused on gaming, profiles, and community. This phase has three primary goals1.Build up the $SNS community2.Release our name service & resolver extension3.Raise enough funds to continue developmentThat's all folks! This part is the most challenging part by far, but it's also the most rewarding! Join us here and we will not forget you - you will be blessed SUI soldier. Sui-based messaging. MIC drop Completely encrypted. Untraceable (unless you tell someone). Free for anyone to use. This social application will be most effective for Sui profiles for NFT-based transaction messaging. Now, anyone can message the owner of one of their favorite NFTs and attempt to negotiate it off them, completely without going off-chain! A ".sui" registration will make it most effective because it will integrate seamlessly with our clean family-friend browser extension and site, however, it won't be necessary. Also, partnerships will continue and probably get pretty exciting at this point! And the community will be more and more involved in plotting our roadmap! Exciting stuff Governance THIS IS DEMOCRACY. We are going to reward all of the people who have supported us thus far and helped make the $SNS a reality - the community. In this stage, the community will also receive real power, however, this will be done in a wise-owl way to ensure that our token has genuine value yet the team behind the $SNS can also ensure this power is not misused by bad actors within the community. We believe $ENS is the greatest example of a DAO-based governance token release that has proven successful long-term. No other community has supported a project like $ENS and worked to keep it successful while also keeping the token price fairly stable. For this reason, we seek to adopt an airdrop-like release for $SNS token to reward the people who have actually held $SNS domains and used our product/service, and they should have the greatest allocation amongst the release. Currently, as of Friday, July 22, 2022, this is the goal for the release. I have considered this for quite some time and believe this is the most successful way to release governance for a project successfully given its size.1.There will be 100M total $SNS tokens and they will be capped at this amount - forever.2.50% of the 100m supply of $SNS tokens will be locked at release. These tokens will be controlled by the $SNS parent company SolNames LLC.3.The 50% of the token supply at release will be distributed as follows1.25% to the community (2.5% exclusively allocated as extra for whitelist participants)2.10% to the parent company as an investment3.15% to the founding team and active contributors - discord, valuable contributions, etc (48-month vesting schedules)4.Tokens will eventually receive dividends from $SNS-owned products, creating a REAL utility for long-term ownership. Dividends will be based on a % of specific $SNS product profits. The exact distribution is yet to be determined, however, this is a personal goal of the team to create real value for the community.This system of checks and balances ensures that the company retains certain control to protect consumers and is able to remain profitable while the community also receives benefits from the company and helps drive direction. Profitability is important as it will ensure that we can stay competitive moving forward. The $ENS non-profit model is great, however, it is more difficult to be competitive in this industry while retaining that approach. We can do the most amount of good with a smart profitable approach.

## Publication Information

- [DRVito](https://paragraph.com/@drvito/): Publication homepage
- [All Posts](https://paragraph.com/@drvito/): More posts from this publication
- [RSS Feed](https://api.paragraph.com/blogs/rss/@drvito): Subscribe to updates