# 60M people drinks Starbucks weekly.

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2023-02-01
**URL:** https://paragraph.com/@durwin/60m-people-drinks-starbucks-weekly

## Content

Starbucks, one of the most iconic and popular Coffee brand in the world, has taken a bold step into Web3.Nobody does coffee like Starbucks. And I don’t mean taste. Coffee is too subjective, like fitness. To each your own. Some like it bitter, some like it roasted, some like it milky and others just want 8 shots in their morning joe. I know coffee aficionados will balk at this but hear me out. What I meant is that Starbucks made coffee mainstream and its a helluva global business. Howard Schultz paid $3.8M for 6 Starbucks stores in 1987. Today, Starbucks is worth north of $100B. That’s a cool 26,500 X on the returns. Every week, 60M drink Starbucks…Millions of people drink coffee from Starbucks, that is why their NFT loyalty project will take off.Now with their Starbucks Odyssey NFT loyalty program, they are diving head-first into web3. I haven’t gotten the chance to test it out yet as they are still in beta. But I suspect it would be a user experience galore. They would prioritise the user experience above all else and make it a point to be ultra simple to use. Remember, if your customers don’t know how to use the product, how can they even like it? Starbucks CMO Brady Brewer said: “It happens to be built on blockchain and web3 technologies, but the customer — to be honest — may very well not even know that what they’re doing is interacting with blockchain technology. It’s just the enabler,” It is the world’s most significant coffee house chain in terms of revenue, generating more than ten times the revenue of its closest competitor Costa Coffee. Incredible, amazing and very true.Starbucks NFT project is called “Odyssey” and it might just work.I mean, this is really the way forward. For every big brand and giant conglomerate out there thinking of getting into web3, this is the playbook. Focus on the user. Make it delightfully simple to use, effortless and brainless. Don’t burden the user with gas fees, gwei, complicated seed phrases, transaction approvals and other complicated jargon. Remember, 99% of Starbucks users aren’t familiar with web3 at all. They just want their coffee.More than 5 million NFTs have been minted through Reddit’s Collectible Avatars initiative.Starbucks is doing what Reddit did with their NFTs. They didn’t even call it NFTs, they called it digital collectibles! So yea, they rode the web3 waves and got wet, but not at the expense of botching it up like how many other big brands did. Saw the Game of Thrones NFT that dropped recently? It was so horrendously ugly, fans want their money back. Can Starbucks pull a smooth stunt like Reddit did in web3? Let’s find out. - Do you drink Starbucks? - #startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #eth #btc #crypto #sifu #sifutoken #starbucks #NFT #profits #starbucksodyssey #coffee #defi

## Publication Information

- [Durwin](https://paragraph.com/@durwin/): Publication homepage
- [All Posts](https://paragraph.com/@durwin/): More posts from this publication
- [RSS Feed](https://api.paragraph.com/blogs/rss/@durwin): Subscribe to updates
- [Twitter](https://twitter.com/DurwinHo): Follow on Twitter