# All good CEOs should do this more often.

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2023-11-15
**URL:** https://paragraph.com/@durwin/all-good-ceos-should-do-this-more-often

## Content

CEOs from large companies should put their money where their mouths is and get their hands dirty once in a while.Imagine this: the CEO of a major company stepping out of the boardroom and into the driver’s seat to test things himself — quite literally. It’s a scene that sounds almost like a punchline, but that is what Ford CEO Jim Farley did. He took a road trip in an electric truck from the Bay Area, through Los Angeles, along Route 66, and is ending his trip in Las Vegas. Trippy. Most CEOs would use a private jet or get chauffeured. Not Farley. He hit the road in Ford’s $50,000 electric truck, the F-150 Lightning. His journey is more than a joyride; it’s a bold statement about understanding a product from the ground up. Farley is flipping the script and showing that a CEO’s role isn’t confined to spreadsheets and presentations.Ford CEO Jim Farley drove the all-electric F150 truck from the Bay Area to LA and ending in Las Vegas!His journey has been a documented one, shared on Twitter and covered extensively in the press. From storing luggage in the “frunk” (front trunk) to setting up a bouncy house, Farley has immersed himself in the EV experience, and it’s not just for show. “There are a few things you can’t learn in an office or from a PowerPoint.” Nicely said. CEOs don’t usually get behind the wheel of their company’s products and take them for a spin. It’s not just a publicity stunt; it’s a lesson in empathy. Farley is taking on the role of a consumer, experiencing firsthand the strengths and quirks of an electric truck. It’s a stark reminder that understanding the user’s perspective is vital for creating products that truly resonate.The Ford F-150 Lightning is an all-electric version of the popular Ford F-150 pickup truck. It offers the versatility and capabilities of a traditional F-150 but with an electric powertrain.The Ford F-150 Lightning is an all-electric version of the popular Ford F-150 pickup truck. It offers the versatility and capabilities of a traditional F-150 but with an electric powertrain. As the man himself put it, “We’re entering kind of the messy middle of this transition…which is going from an analog to a digital product, where software will define much or most of the differentiation for customers’ experience.” Should more CEOs take the plunge and get hands-on with their products? EVs are the hottest thing in the automotive world now, accounting for billions in sales annually. And the numbers speak for themselves: Electric vehicle (EV) adoption is on the rise, projected to make up 18% of total car sales in 2023. Speaking of electric transitions, the automotive landscape is charging towards an electrified future.Lamborghini has unveiled an electric vehicle concept called the “Lanzador.” This concept represents Lamborghini’s venture into electric vehicles and is expected to evoke strong emotions and excitement among car enthusiasts.Sedans, SUVs, trucks, off-roaders, speedsters, wagons, vans, convertibles, and bikes — all are turning electric. But hey, the real game might not be in the vehicles themselves. The true potential lies in the electrical grid and charging stations that will power these EVs. Cue Elon Musk, the mastermind behind Tesla. With thousands of superchargers spread across the world, Musk is gearing up to revolutionize the charging infrastructure.Elon literally drives around in his “unfinished project”, the Tesla CyberTruck. Here is Joe Rogan attempting to shoot it with a bow and arrow, when he parked it at his garage while recording a podcast!While EV sales soared last year, Musk’s efforts might just secure him the most lucrative reward of all — owning the charging network that powers the future of transportation. The world’s eyes are on the electric future now. Will electric vehicles dominate our roads? - Would you buy an electric car today? - #EVRevolution #CEOInAction #ElectrifyingLeadership #ChargingAhead #elonmusk #superchargers #electric #f150lightning #fordtrucks #electriccars #ford

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