# Even the professional tidier gives up!

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2023-04-20
**URL:** https://paragraph.com/@durwin/even-the-professional-tidier-gives-up

## Content

Marie Kondo blossomed to fame with the help of Netflix and educated millions on how to “declutter” and “organize” your stuff well.Marie Kondo. Does her name spark joy? She made her name for teaching people to tidy up their homes and spaces. She made millions telling others to pack their stuff up and be tidy. She has written books on organizing and tidying. She even has KonMari, a lifestyle brand that inspired millions. And a million other memes too of course. She even created the KonMari method to teach you step-by-step on how to declutter, tidy up, rediscover and find yourself in the process. That was in 2019, when she blew up on Netflix and went viral. Everyone, everywhere was talking about her. How you can decide what items to keep or throw away by seeing which items “spark joy”. Then, life happened and she had 3 kids.If only we could do that…Now, even the “professional tidier” has a messy home and doesn’t bother about up-keeping her own home anymore. “Tidying-up queen Marie Kondo admitted that, following the birth of her third child, her home is now “messy.”” Boom. I guess you can’t practice what you preach when life hits. Nothing bites harder than reality. And Marie’s reality is that she needs to tend to her family now. “These days, she’s focusing on family to spark joy.” Kids. They are terribly messy, incredibly high energy and you need dozens of things for everything they do. The number of items needed just for an infant to have his/her meal is mind-boggling.Life happens and we just cannot be sticking to our plans all the time. Change occurs, we pivot, recenter and adapt.It just goes to show that even the most organized and efficient person can’t always keep up with the demands of life. Especially when it comes to such an important aspect of life — raising children. This is a good reminder that life is not always about being perfect, and that it’s okay to prioritize different things at different stages of life. Marie Kondo’s admission that her home is now “messy” is relatable to many people who struggle to keep up with the demands of family and work. It’s refreshing to see a public figure being honest and vulnerable about the challenges of balancing career and family.You have to admit, the candor is refreshing.On the one hand, it is ironic that the very thing that she was famous for has become the one thing she can’t do anymore — be tidy. On the other hand, it is nice to know that we are after all still human, and we all go through phases in our lives. On a separate note, this is a classic example on niche. Founders, find your niche and triple-down on it. Marie Kondo’s success is a testament to the power of finding a niche and dedicating oneself to it. She became a household name by focusing on the seemingly niche topic of tidying up and organizing homes. By creating the KonMari method and sharing it with the world, she was able to build a loyal following and inspire millions of people to improve their lives through the simple act of decluttering.Find your niche people, find it, triple down on it and get product market fit. Trust me, you will love it. It is addicting.Founders can learn from Marie Kondo’s success by identifying a specific niche and dedicating themselves to it. By focusing on a particular area of expertise or interest, founders can differentiate themselves and build a loyal following. This can lead to increased brand recognition, customer loyalty, and even higher profits. In addition to finding a niche, Marie Kondo’s success also highlights the importance of being authentic and relatable. By admitting that her own home is now “messy,” she has shown that even the most organized person can struggle with balancing work and family. It really went full circle eh? - Have you heard of Marie Kondo? - #startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #mariekondo #konmari #tidying #organizing #niche #founders

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