# Getting rugged by Mailchimp!

By [Durwin](https://paragraph.com/@durwin) · 2022-08-18

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![Mailchimp bans crypto companies abruptly.
](https://storage.googleapis.com/papyrus_images/501f36a5238eac04ec7d02ec3153276ccfc1b0f3f8a791ff000897dccce98176.jpg)

Mailchimp bans crypto companies abruptly.

Mailchimp bans crypto companies abruptly.

Yep, even established, well-known web2 companies like Mailchimp can pull the rug too!

Decrypt, Messari, Edge wallet, Cointelegraph and Ethereum Foundation, some of the biggest names in web3 have been rugged by Mailchimp.

Why?

“It later became clear that accounts were being disabled or “temporarily suspended” due to service violations.

According to the Mailchimp website, the clause falls under the “Acceptable Use” policy, which outlines prohibited content.

In this section, it states, that “cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering” are prohibited due to “higher-than-average abuse complaints.””

Simply put, too many grifters and scams going around web3, users are unhappy and complains to Mailchimp, who now preemptively suspend accounts of web3 players they find suss.

Therein lies the problem eh?

Who has the final say on who is suss?

Naturally the person providing the service right?

But that makes it super unfair for the customers, some who have been using Mailchimp loyally for years and building up their email user base.

Now, they can’t even log in to port over the emails of their users.

Imagine the chaos.

![Imagine you are a small business or founder who just started building an audience and this happens to you suddenly.
](https://storage.googleapis.com/papyrus_images/4452319bb8ba96997f2c058656c57f4b7504ccb64baa941bdd060f0f88ca0ae8.jpg)

Imagine you are a small business or founder who just started building an audience and this happens to you suddenly.

Imagine you are a small business or founder who just started building an audience and this happens to you suddenly.

Not being able to send out newsletters, answering to sponsors why and possible lost of income.

The worse part is they can’t even send an email to inform their subscribers because the very medium to do that has been taken away!

This has happened before.

Remember Youtube banning web3 players like Bankless and Optimism’s channel?

Ooh the backlash on the community it created.

Sure, they unbanned them just as quick, but it left a bad taste in everyone’s mouth.

Now this?

You can bet “Mailchimp-replacement” is what everyone is thinking about now.

If it can happen to the big boys, it can happen to you.

And while the big boys have the money, time, reputation and manpower to take a hit like that, smaller players won’t be able to.

Censorship is a problem but we still have to see how web3 can tackle it safely and intelligently.

Mailchimp is powerful.

![Intuit bought Mailchimp in 2021 for $12B.
](https://storage.googleapis.com/papyrus_images/46d56efd90b742603d57cde4c7f0fc0485181d5fedf1b7829a31b6cbf4192262.jpg)

Intuit bought Mailchimp in 2021 for $12B.

Intuit bought Mailchimp in 2021 for $12B.

“Starting as a bootstrapped side project in 2001, Mailchimp has now evolved to service 11 million active customers and a massive total audience of **4 billion users**.”

My goodness, they are such a juggernaut in the industry.

Mailchimp better sort this out quickly and have a really good answer to this fiasco or they will lose the trust of their community and the communities of their users.

I understand that Mailchimp wants to do their part for stopping scammers, phishing and bad actors in web3.

But is this right?

Just because you can, doesn’t mean you should.

Or at least it doesn’t mean you should do it so haphazardly.

Trust takes years to build and a few nasty seconds to destroy.

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Do you use Mailchimp?

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#startups #business #startupx #growth #success #socialmedia #culture #web3 #eth #btc #crypto #hackers #grifts #mailchimp #emails #web3media #decentralise #freedom #censorship #newsletters #community

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*Originally published on [Durwin](https://paragraph.com/@durwin/getting-rugged-by-mailchimp)*