# In 2 months, Messi has put MLS on the map.

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2023-09-08
**URL:** https://paragraph.com/@durwin/in-2-months-messi-has-put-mls-on-the-map

## Content

The Messi Effect is real and growing.Beckham’s biggest move in his career might be signing Messi. When I mention David Beckham, the football icon, what do you think? His phenomenal free kicks or his model good looks right? I say his boldest move was signing Messi. Forget the free kicks; let’s talk Messi and Miami. Lionel Messi, soccer’s living legend, is electrifying Miami. The city known for its beaches and nightlife is now buzzing with soccer fever, all thanks to Messi’s sensational entry onto the scene. So, what’s up?Messi has boosted the socials of Inter Miami, and that’s not the only thing he helped pumped.Messi’s playing for Inter Miami, and he’s taken the team from obscurity to stardom in just 10 games, scoring an incredible 11 goals and 8 assists. Inter Miami even clinched the Leagues Cup with Messi’s magic touch. From a low-ranking team to winning a title in a matter of weeks. Is Messi really that god-like? He spent 17 seasons with Barcelona, netting an impressive 474 goals. He is like the cheat-code you insert into a game. It’s like he decoded the art of goal-scoring, leaving fans and rivals in awe. Messi’s Inter Miami contract is a staggering $50 million to $60 million annually, and he’s not just playing; he’s investing. His deal includes an equity stake in the team, turning Messi into a player and a stakeholder in the soccer realm.The most successful Nike brand is the Jordan Brand, which in 2022 generated $5.2 billion in revenue.Remember Michael Jordan’s mom? She secured him a cut of every pair of Jordans sold by Nike. Messi’s playing a similar game, aiming for a slice of the soccer empire pie. 5% of every Jordans sold. That contributed to his $3.5B net worth today. Learning from Jordan, Messi is not just a player; he’s an investor in his own destiny. And that Al-Sadd offer? $1 billion for three years of Messi’s brilliance. But he chose equity — the smart play for the long haul. Messi’s not just scoring goals and thinking of the money now; he’s making strategic moves that could pay off big time. Messi’s impact goes beyond the field.Messi has made a direct and immediate impact to the football in the US since his arrival to Intern Miami.Since his arrival, subscriptions to MLS Season Pass on Apple TV+ have more than doubled. “According to data from subscription analytics specialists Antenna, cited by the WSJ, over 110,000 US fans signed up for Apple’s exclusive MLS coverage on July 21st ahead of Messi’s dramatic Miami debut, where he came off the bench to score a 94th-minute winner.” His pink Inter Miami jersey is a hot seller, and ticket prices for his matches have surged over 1,700% on resale sites. But the real winner? Messi himself. His contract ensures he gets a piece of the revenue pie he generates for Adidas and Apple.No one is happier than Beckham right now.Is Messi’s Miami move a game-changer for soccer? One thing is for sure. Because Messi is in Miami now, social media is really catching on. His popularity and influence will skyrocket. Look out, we are going to hear a lot more about this soccer phenom in the future. The Messi effect is real. - Is Messi the best soccer player ever? - #MessiMagic #SoccerSuperstar #MiamiMomentum #EquityGame #messi #ronaldo #miami #beckham #freekick #equity #jordans #michaeljordan #influence

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