# One of the most fascinating stories ever is Jeff Bezos having breakfast octopus.

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2022-12-16
**URL:** https://paragraph.com/@durwin/one-of-the-most-fascinating-stories-ever-is-jeff-bezos-having-breakfast-octopus

## Content

Everyone on planet earth has their eccentricities and Billionaires are no exceptions.So you must be thinking: what in the blue hell is breakfast octopus? Is it an English breakfast served with a side of seafood? Is it a live octopus that accompanies you during breakfast? Not quite. Its “Mediterranean octopus prepared with potatoes, bacon, green garlic yogurt, and a poached egg”. I have to admit, it’s not a normal thing to have that for breakfast. But as an Asian, octopus, calamari or generic seafood isn’t too exotic for our tummies. But for Jeff Bezos, the richest man alive (previously), it is an outlier from his usual healthy breakfast fare.Matt Rutledge is an American Internet entrepreneur, best known as the founder and former CEO of the daily deal site Woot. Woot was acquired by Amazon in 2010, and Rutledge resigned his position at Amazon in 2012.Back in 2010, Matt Rutledge, sold his daily-deals e-commerce company, Woot, to Amazon for $110M. Thereafter, he flew down from Dallas to Seattle in 2014, to meet with Jeff after the deal was signed. Apparently, Jeff was horrible at banter and didn’t have an agenda for the meeting at all. Awkward. When it came time to order, Jeff selected the breakfast octopus (shocker) and when Matt asked why, he said: “You’re the octopus that I’m having for breakfast,” Bezos said. “When I look at the menu, you’re the thing I don’t understand, the thing I’ve never had. I must have the breakfast octopus.” Mind-blown. That is the strangest reply I have ever heard. Made me chuckle.Amazon had some incredible acquisitions like Whole Foods, Twitch and Ring, which are industry leaders in their own categories.I can’t decide if it Jeff flexing or he genuinely thinks this way. He literally compared Matt to an octopus he is having for breakfast. Was he saying Matt / Woot was the unknown he had to acquire to understand better? Was he showing that he was the adventurous type that braves the unknown? Perhaps he was just sarcastic? In any case, Matt left Amazon shortly. ”The pressures of operating under and reporting to Amazon had started changing Woot’s fundamental style, and Rutledge wanted to get out. Amazon bought Woot because Bezos didn’t understand it and thought it was exciting, but instead of embracing Woot’s style and learning from it, Amazon changed it.”You what’s the fascinating thing about this story? That it not a “happily ever after” or have a “positive morale of the story” Jeff is a killer. In business and in life. He goes for the throat and gets what he wants. He bought Woot not because he wanted to integrate it or learn from it. He bought it simply because he didn’t understand it. And for that, he needs to have it. Just like that breakfast octopus. Oh and remember: “Before it can be eaten, generally, the breakfast octopus must be killed.” Hmm. Maybe we should all find out what’s our “breakfast octopus” and eat it. Conquer our fears, rise to the challenges and discover the unknowns that are holding us back. - Would you try Breakfast Octopus? - #startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #jeffbezos #octopus #mattrutledge #amazon #unknown #breakfastoctopus #founders

## Publication Information

- [Durwin](https://paragraph.com/@durwin/): Publication homepage
- [All Posts](https://paragraph.com/@durwin/): More posts from this publication
- [RSS Feed](https://api.paragraph.com/blogs/rss/@durwin): Subscribe to updates
- [Twitter](https://twitter.com/DurwinHo): Follow on Twitter