# Saving money but not the planet.

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2022-11-03
**URL:** https://paragraph.com/@durwin/saving-money-but-not-the-planet

## Content

Apple, one of the largest and most powerful brand in the world, is making big moves towards sustainability and saving the planet.A day before the coveted Apple iPhone 14 Launch event, Brazil fined Apple $2.4M and banned iPhones from being sold in the country. Why? Because the Brazilian government felt Apple were discriminatory and not selling a complete product. Back in 2020 when Apple told the world that they will no longer be shipping iPhones with a charger or EarPods inside the box, I was frankly flabbergasted. The products weren’t cheaper by any means, they just conveniently comes without the accessories that are quite critical to use the phone! I mean, can you charge your phone without the charger? Sure, we probably have old cables and chargers lying around somewhere, but logically, it should have come with the new product you just paid thousands of dollars for. Okay maybe the EarBuds made sense. When the whole world transits to wireless earbuds, that reasoning may play out (and I think it did).Do you remember when the iPhones used to come complete with charger, cable and even the earpiece?“Removing the charger and EarPods from the iPhone box allowed 70% more devices to fit on a pallet. More boxes on a pallet would allow Apple to ship more phones to users at one time. As a result, using smaller boxes would allow Apple to reduce yearly carbon emissions by 2 million metric tons, the company said. That is equivalent to taking 500,000 cars off the road.” Apple also saved quite a chunk. Nearly $6.5B from removing the charger and Earpods. And making users pay for it instead! How is that sustainable in the long run for the planet?Was it the iPhone 12 that started shipping without the earpiece and charger?Think about it. Instead of arriving with your new, expensive phone, the accessories have to be bought separately. That means additional work and logistics to package, deliver and transport to you. That is more time spent, more work done, more logistical effort. And also more dollars for Apple I guess. I am certain that’s more carbon for the environment. “So let’s look at it this way. Apple saved money on shipping and by not having to purchase the charging brick and EarPods that used to go in the box. The public not only didn’t save any money, but it also had to shell out to replace the accessories they wanted that they no longer received for “free.”The numbers speak for itself: the iPhone is a HUGE revenue maker for Apple.I mean I have no qualms about Apple stocks rising or Tim Cook getting his bonus as a result of boosting Apple’s bottom-line. They are a public company and have every right to make money. What I have contention with, is the narrative. And how they seemed to have gotten away with it. Apple might be saving a lot of money for their company, but I am not sure they are really saving the planet. They should find a way to package it better, reduce the costs of chargers and put the chargers back in a thousand dollar product that users pay good money for! - Should iPhones be sold with the chargers? - #startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #apple #iphone #applewatch #appleevent #ipad #iphone14 #iphone14pro #chargers #sustainability #environment

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