# Shopify’s Bold Move: Calculating the Cost of Pointless Meetings

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2023-10-26
**URL:** https://paragraph.com/@durwin/shopify-s-bold-move-calculating-the-cost-of-pointless-meetings

## Content

The unseen cost of meetings is something every company suffers from, big or small.Ever find yourself in a meeting and wondered why are you even there? Ever ended a meeting and realizing that it should have been an email? Ever started a meeting and wished it ended asap? As the discussion drones on, you find yourself daydreaming about all the more productive things you could be doing with your time. Little did you know, Shopify has turned this common corporate woe into a sassy lesson in fiscal responsibility. Picture this: You’re at a restaurant, eyeing the expensive menu items. But instead of prices, the menu shows you the time it took to earn that money. Suddenly, that lobster dish doesn’t seem so appealing. Well, that’s kind of what Shopify did, but with meetings. Yep, you read that right — meetings.Are you salient to just how much productivity and money your meetings are costing you?The e-commerce giant has taken a page out of the financial playbook and created a tool that puts a price tag on your time spent in meetings. So, that hour-long meeting about a meeting? It’s no longer just draining your energy; it’s telling how much that meeting is costing the company. Shopify’s calendar tool calculates the cost of meetings based on factors like employee pay, meeting duration, and the number of attendees. This isn’t just a quirky gimmick; it’s a strategic move to curb the thousands of unnecessary meetings that plague corporate life. Shopify’s COO, Kaz Nejatian, the brain behind this tool, explained it perfectly: “No one at Shopify would expense a $500 dinner. But lots of people spend way more than that in meetings without ever making a decision.”Shopify might be the first to act on it, but they won’t be the last.In a world where time is money, this tool aims to make everyone think twice before hitting the “schedule meeting” button. Here’s the scoop on how it works. A thirty-minute meeting involving three employees could cost your company anywhere from $700 to $1,600. But toss an executive like Nejatian into the mix, and the cost skyrockets to over $2,000. Suddenly, that pointless discussion doesn’t seem so harmless, does it? You might be better off catching him on the way to the loo. This quirky yet ingenious move by Shopify is part of a larger effort to cut back on unnecessary meetings. The company is on a mission to clear the clutter and ensure that every minute spent in a meeting is a minute well-spent. After all, why waste precious hours discussing the mundane when you could be driving innovation and growth? However, there’s a catch.Sometimes, we all feel that way too.While the tool might make you think twice before scheduling yet another meeting, it’s not a magical solution. Some skeptics argue that its effect might wear off over time, and employees could revert to old habits. Additionally, while it’s essential to consider the financial aspect, the tool might not address the root causes of unproductive meetings. So, what if we lived in a world where meetings were the exception, not the norm? Could we find better ways to communicate, collaborate, and make decisions without the meeting madness? -Are we able to fully eliminate meetings?- #MeetingMatters #TimeIsMoney #ShopifyStrategy #MeetingsThatMatter #WorkplaceWisdom #ProductivePonderings #CorporateCurrency #ShopifyInnovation #TimeVsValue #MindfulMeetings #meetings #shopify #saliency

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