# The one Instagram post that cost Kim Kardashian $1.26M

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2022-10-16
**URL:** https://paragraph.com/@durwin/the-one-instagram-post-that-cost-kim-kardashian-1-26m

## Content

Kim Kardashian got fined $1.26M by the SEC, but she isn’t the only celebrity shilling shady crypto projects.What does Kim Kardashian know about cryptocurrency? Not much it seems. But she is worth $1.8B and has more than 331M Instagram followers. Whether we agree or not, people listen when she post a pic or say something. It is fine when she promotes her own clothing line or cosmetics to her followers. But when she starts touting and shilling cryptocurrencies like Ethereum Max, encouraging people to buy and hype in, it starts to cross a line. “The U.S. Securities & Exchange Commission on Monday announced charges against Kim Kardashian for promoting a cryptocurrency without disclosing that she had been paid for the promotion. Kardashian has agreed to pay $1.26 million as part of a settlement.” Sure its a huge fine, but its probably a sum that Kim would have forgotten by the end of a gold-laced latte.The 1 IG post that cost her $1.26M. It doesn’t even sound sincere!That one advertisement paid her around $250K, so overall, she is still $1M down. Of course Ethereum Max, which has nothing to do with the real Ethereum, crashed and burned to nothingness shortly after. It was all a grift to hype the coin prices and cash in on the suckers who aped in unknowingly. Wonder how many people got their portfolio demolished in the process. Best part was the way she phrased the captions, as if it was just something she happens to stumble upon and never once indicated it was a paid advertisement. Devious. Goes to show we really can’t trust celebrities and whatever we see on social media. Come on guys, any time you see a celebrity of sorts touting something so different from what they are good at or used to, its a red flag. Celebrity fashionista praising a cryptocurrency? Boom, red flag! Retired Boxer touting the merits of an unknown coin? Boom, even redder flag! But of course, we all know the ones who would believe in these schemes aren’t the educated and savvy ones like you and I. It is the common folk, the hard working people, the loyal fans who aren’t accustomed or unfamiliar with crypto in the first place. Those are the ones that believe celebrities like Kim and get sucker punched in the end when the rug is pulled beneath them.Kim’s a billionaire, along with her highly successful and wealthy family.So does it mean…that she is wrong? Perhaps, but more importantly, it is the message that the SEC wishes to send to all the other celebrities out there. That they are watching. They are warning: you cannot shill crypto or any other form of investments without disclosing it to the public. For the rest of us plebeians who don’t have Kim’s looks, wealth or penchant for scamming others, just be extra careful with what you click and agree to in the web3 world. On a more serious note, $250K for a post to target nearly 300M people in an instant + immediate celebrity endorsement. Doing some napkin math, for every $1, the ad reaches 1,200 people. Hmm, pound for pound, that might be the cheapest paid advertisement ever! I bet she has a lot of Ethereum Max tokens too. Im still betting a Kim Koin will appear very soon. - Is it right for celebrities to be touting cryptocurrencies? - #startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #eth #btc #crypto #kimkardashian #kimk #shilling #NFT #secfine #garygensler

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