# The Viral Post Generator that went viral. - Durwin Ho - Medium

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2022-11-07
**URL:** https://paragraph.com/@durwin/the-viral-post-generator-that-went-viral-durwin-ho-medium

## Content

When AI writes your Linkedin post with sass, hilarity ensues.Saw the the Viral Post Generator meme floating around Linkedin lately? Here’s the amazing story behind it. It was started by Tom Orbach, who was a marketer and bored with work. He wanted to create cringeworthy posts that goes viral because it was funny and would get a lot of attention. He asks himself a lot of questions. Who wouldn’t like to go viral on social media? Can we design something scalable that helps others to go viral? So how do we go viral? Create a tool for people to go viral. Make it dead simple to use and let people share it. As more people share it, others will see and start trying it out. And because it is so simple to understand and use, they try and share it too. That is a beautiful user experience loop engineered for virality. I mean, its so viral, that after watching it on my own feed for the 9th time, I had to try it myself.Try out the Viral Post Generator and you will be sure to get some chuckles.“According to Orbach, he created the Viral Post Generator using an AI, which was tasked with analyzing more than 100,000 posts that had gone viral on LinkedIn. On Aug. 15, he debuted the tool on Twitter and said the AI could now write obnoxious posts on its own and personalize them for anyone. All users had to do was tell the AI what they did today, include a piece of inspirational advice, and choose the cringe level (from low to high on a sliding scale).” He rode on the AI trend, feeding on older viral posts for data and literally mixing cringey catch phrases for maximum laughs. I mean some of the posts that users have created and shared are just so freaking funny. It is senseless and makes you scratch your head, but it works! People do react to it and make it go viral. I love how the end product is so perfectly inline with what we expect from a viral post. With the random faces as reactions, a “10,062,136” amount of views and even the formatting of the paragraphs, resembling those of viral LinkedIn posts. It is hilarious. But it also shows how attentive Tom was to details. The devil is in the details. Engineering a product like this, although it is purely for laughs and giggles, can also be done well if we pay attention to the little details that makes for good user experience.Generative AI has taken over the world recently, but will it reign supreme in time to come?I love the simplicity of it all. So he had an idea, he moved blazingly fast and executed it like a lean startup would. He iterated a few times after more people started using. If he has waited for perfection, the product would never have shipped. The Viral Post generator got acquired for an undisclosed sum by Taplio, “a Wyoming-based advertising agency specialized in LinkedIn content”. What started as a joke out of boredom, went viral and eventually got acquired by a real business. I mean, this good idea meeting awesome execution coupled with good timing. So what are you waiting for? Go try it out yourself! - Have you seen the Viral Post Generator memes? - #startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #viral #viralpostgenerator #linkedin #viralpost #memes #tomorbach #marketing

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