# The YouTuber who scaled his burger restaurant to 1,700 locations and has no store.

**Published by:** [Durwin](https://paragraph.com/@durwin/)
**Published on:** 2022-10-31
**URL:** https://paragraph.com/@durwin/the-youtuber-who-scaled-his-burger-restaurant-to-1-700-locations-and-has-no-store

## Content

MrBeast is a beast of a content machine and a social media superstar.MrBeast is a YouTube star that rocked to fame with his outrageous videos and stunts. His real name is Jimmy Donaldson and he is from Kansas. He probably knows Dorothy from the Wizard of Oz. Everything about this guy is awesome. We all love stats don’t we. So here are some stats for your palate. He has 104M subscribers on his main Youtube. He has 184M combined subscribers across his many YouTube channels. He has 17B views on his main channel and 27B combined. He makes nearly $75M in 2021 (highest among all YouTube creators). He spends $65M a year just on content production. His most expensive video is the Squid Game recreation stunt which cost his $3.5M.MrBeast Squid Game video was completely out of this world in terms of budget and scale.The prize money was $456K in cash and 456 people participated. “I only want money so I can make better videos, so I can grow my channel… I don’t care about making money, I don’t care about time, I just want to make the best videos on the planet.” He has collectively raised more than $100M for several different charities and organisations. He started posting videos on YouTube in 2012 at 13 years old. Oh and he is just 24 years old today, the same age as I was when I graduated from university. The difference is that I don’t have his popularity or money. But he doesn’t stop there.MrBeast Burger menu is simple, effective and no-frills.MrBeast is as enterprising as he is viral. He started his own chocolate bars and now sells burgers. During Covid, malls are a waning phenomenon as people started getting used to not frequenting it and subsequently, most of what a mall can offer can be obtained online. Need lunch? UberEats. Need groceries? Any of the major grocery chains offer online deliveries. Its no wonder malls are a dying breed. But when MrBeast opened a burger restaurant at the American Dream Megamall in New Jersey, 10,000 people showed up. Yup MrBeast Burger is his latest venture. It started as a virtual kitchen, serving just Beef and Chicken burgers. “Since its launch in late 2020, MrBeast Burger has opened more than 1,700 “virtual” locations”.MrBeast Burger did a pop-up at a mall and brought in a eye-popping 10,000 people.Ladies and gents, that is how you scale a business. And who says F&B businesses aren’t scalable? With MrBeast’s influence and enormous audience, his delivery-only burgers have taken off and allowed him to quickly set up ghost kitchens all over the country. At this rate, it seems likely that mega-influencers could create their own brands and ride their audience to compete with traditional brands like McDonald’s and Dominos Pizza. Which is harder to achieve? Making a burger or building a 100M fanbase? Now I want to try MrBeast Burger and see if its better than In-and-Out. - Would you want to try MrBeast Burger? - #startups #business #startupx #growth #success #socialmedia #culture #entrepreneurship #strategy #eth #btc #crypto #opensea #markets #bearmarket #NFT #profits #nftmarket

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