# NFT 101🛠 By [Wagmint.co](https://paragraph.com/@dyloum) · 2022-06-23 --- NFT 101 ======= 💡 Welcome WAGMINT! Please find below the ultimate NFT guide ### 1\. Artwork ### 2\. Marketing ### 3\. Development ### What to consider when starting a project? * What additional or extra value can I bring to my existing brand? * What type of artwork do you want to design? * Who’s gonna run the project after launch? * Timeframe to get Artwork complete Typical Core Team ----------------- * Artist * Developer * Marketer * Business Development * Project Lead Step 1: Artwork =============== 👉🏼 Arguably the most important stage when launching an NFT Collection, it’s important to have a clear idea of the type of NFT you want to launch and how you want to visually represent it. Different Types of NFT’s ------------------------ * Collectibles * Artwork * Event tickets * Music * Gaming * Big Sports Moments * Virtual Fashion * Real-world assets * Domain names Want to learn more? [Click here.](https://justcreative.com/types-of-nfts/) **For Artists:** Creating Traits - Project Example: [Traits Examples - NFTProject](https://docs.google.com/document/d/1cVLtGj02-UxLMGxt7gz2y6m7hJGmsZw4MrTlLAMsQDM/edit?usp=sharing) Understanding Traits: [Creating Trait Artwork for Generative NFTs](https://medium.com/scrappy-squirrels/creating-trait-artwork-for-generative-nfts-995fc163a662) The Generation: [Tutorial: Create Generative NFT Art with Rarities](https://medium.com/scrappy-squirrels/tutorial-create-generative-nft-art-with-rarities-8ee6ce843133) Check Uniqueness: [nft-uniquenes](https://nft-uniqueness-checker.vercel.app/) Step 2: Marketing ================= 👉🏼 NFT marketing strategy helps you extend your audience reach, build trustful connections and boost revenue. NFT marketing campaigns are becoming popular faster. It’s still new. Therefore, it’s pretty welcoming for new ideas. Simple marketing strategies: ---------------------------- * * * ### Build Presale List _Why:_ An NFT pre-sale, as the name might suggest, is to open the minting process for community members or early supporters of a NFT project before the official launch to the public, usually via a whitelist or a mint pass. Mint passes allows NFT collectors the ability to claim an NFT during the public sale. ### Research NFT Alpha Group _Why:_ Alpha Groups are closed, small but tight-knit Discord servers where members share whitelist spots or giveaways from upcoming NFTs, amongst other privileged information about NFTs. They are trusted communities that give upcoming projects an important social signal, that a project is worth buying. ### Consider Using SweepWidget _Why:_ A widget that can enter members into winning presale whitelist spots by completing certain actions. Useful to reward members behavior. ### Twitter AMA Strategy _Why:_ One of the most powerful tools for launching any NFT collection are Twitter Spaces, it allows brands to find new audiences, and strategically collaborate to increase awareness & build trust over time. Twitter Spaces are a weekly or daily commitment normally to make. Common Marketing Tactics ------------------------ * * * * PR * Twitter * Discord * Paid Ads (Twitter, Google) * Reddit * SEO Step 3: Development =================== 👉🏼 NFT Projects need to decide which blockchain they will launch their artwork on, we will briefly go over the most popular blockchains for NFT’s. ### Ethereum * * * **Pros** ✅ Highest Volumn Blockchain ✅ Biggest NFT User Base ✅ Most Common Blockchain **Cons** ❌ High Gas Fee’s ❌ Slow Network * * * **Popular Marketplaces:** 1. OpenSea 2. Rarible [Rarible: NFT Marketplace](http://rarible.com/) 1. Nifty Gateway [Nifty Gateway](https://niftygateway.com/) **For Developers:** _Smart Contracts:_ [How to Write & Deploy an NFT (Part 1/3 of NFT Tutorial Series) | ethereum.org](https://ethereum.org/en/developers/tutorials/how-to-write-and-deploy-an-nft/) _Minting Websites:_ [How to Launch an NFT Minting Page - Full Walkthrough " Moralis - The Ultimate Web3 Development Platform](https://moralis.io/how-to-launch-an-nft-minting-page-full-walkthrough/) [![]({{DOMAIN}}/editor/youtube/play.png)](https://www.youtube.com/watch?v=cLB7u0KQFIs) ### Solana * * * **Pros** * low fees * fast **Cons** * little community * still in beta * * * **Popular Marketplaces:** 1. MagicEden 2. SolanaArt 3. Exchange.Art [Exchange Art](http://exchange.art/) * * * **For Developers:** _Candy Machine:_ [How to Mint an NFT on Solana Using Candy Machine](https://www.quicknode.com/guides/web3-sdks/how-to-mint-an-nft-on-solana-using-candy-machine) _Minting Process:_ [How to create an NFT on Solana](https://medium.com/@josh.wolff.7/how-to-create-an-nft-on-solana-51c7e1f0bfd) 💡 Here are also a couple other blockchains that you could launch your NFT collection on: **_Avalanche, Binance Smart Chain, Near & Fantom_** * * * Brand Case Studies: ------------------- ### 👉🏽 NFT Tacobell TacoBell, who are known for their sometimes daring digital marketing stunts, [put out 25 NFTs](https://autos.yahoo.com/taco-bell-celebrated-return-potatoes-222911603.html) to mark the occasion of returning potatoes to their menu. As such, they were the first fast-food chain to jump on the NFT trend. Within 30 minutes all NFTs had been claimed with one of them being sold for as much as $3,646, and [currently being resold for as much as 10 ETH](https://rarible.com/token/0xd07dc4262bcdbf85190c01c996b4c06a461d2430:236715:0x1a7ef4089fc9630299ac3d54c478e365d3876650?tab=owners). * * * ### 👉🏽 **Nike’s CryptoKicks** Although Nike’s entry into the NFT space ensures genuine evolutions in the digital sneaker game. The Swoosh is not the first player to enter the fray: the similarly named CryptoKickers launched online in March, promising “footwear for the new world”. They’ve already sold over 300 pairs of digital kicks and recently announced a new collaboration with NBA veteran Wilson Chandler to create an entirely virtual footwear line. * * * ### 👉🏽 **Adam Bomb Squad** The Hundreds, a well-known streetwear brand in Los Angeles, has recently entered the NFT market. Their Adam Bomb Squad collection includes 25,000 unique bombs and backgrounds from the brand’s two decades of history. Each bomb and background tells how that particular design was created and integrated into the brand. Additional Materials: --------------------- _Power of NFT_ [![]({{DOMAIN}}/editor/youtube/play.png)](https://www.youtube.com/watch?v=nYkVezRnF9M) _Common NFT Launch Mistake_ [![]({{DOMAIN}}/editor/youtube/play.png)](https://www.youtube.com/watch?v=mXzo08eprww) _When hiring a developer_ [Hire NFT Developers: Everything You Need to Know \[Full Guide\]](https://revelo.io/blog/hire-nft-developer) _Entire NFT Process_ [How to Launch an NFT Project by Yourself](https://medium.com/technest/how-to-launch-an-nft-project-by-yourself-252a7fefa748) _Marketing Guide for NFT’s_ [The ultimate guide to NFT marketing in 2021 \[+ 8 case studies\]](https://growthchannel.io/blog/ultimate-guide-to-nft-marketing-7-case-studies) ℹ️ In case you need help **Email:** [dylan@wagmint.co](mailto:dylan@wagmint.co) --- *Originally published on [Wagmint.co](https://paragraph.com/@dyloum/nft-101)*