# Sui name Service $SNS

By [easytech](https://paragraph.com/@easytech) · 2023-02-09

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**sns.domains**

"Building Beyond a Name Service: Creating a Blockchain Empire"

Gone are the days of just another name service copycat. We are envisioning a new future for blockchain technology, one where we establish an empire of innovative and purpose-driven projects.

The current offerings in Ethereum and Solana lack originality, with name services and DeFi exchanges indistinguishable from one another. This lack of distinction poses a problem, as it is not the technology that defines a blockchain but the projects it houses.

That's why we're focusing on creating core social services and gaming infrastructure that serve a distinct purpose. With a free Sui profile, users can access all our services without the need for a ".sui" domain.

Our mission is to revolutionize the identity and payment protocol in cryptocurrency. We're not just building a name service, but a self-sustaining ecosystem. Our goal is to attract and retain web2 users to Sui by developing products that meet their needs. And as we continue to grow, we'll launch new services and eventually games that bring the full potential of Sui to life.

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*Originally published on [easytech](https://paragraph.com/@easytech/sui-name-service-sns)*