# Build a more engaged community

**Published by:** [element7.eth](https://paragraph.com/@element7/)
**Published on:** 2024-04-13
**URL:** https://paragraph.com/@element7/build-a-more-engaged-community

## Content

Build a more engaged communityHaving an exportable list of subscribers is key to re-engaging your top fans. In web3, re-engagement doesn’t just mean email. It also requires onchain addresses. We built Subscribe to Mint, which works a lot like an open-edition NFT drop, but in order to mint, a collector must subscribe to a creator’s Mirror publication with their email. It’s become a powerful way to bootstrap an engaged audience. With cheaper NFTs and negligible gas costs, some brands treated commemorative NFTs like digital swag; a more sustainable version of a branded t-shirt or New Yorker tote bag. For collectors, commemorative NFTs are a way to signal belonging – that you were there as a supporter since day one, or even part of the creative process.

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