# But the major benefit for web3 brands

By [element7.eth](https://paragraph.com/@element7) · 2024-04-13

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But the major benefit for web3 brands was having a way to contact their biggest fans, either onchain or by email. Not to mention showing up in their collectors wallets.

*   [Optimism](https://optimism.mirror.xyz/nft/0x1e04C33cD5A015e1ced0E3Ecd8BDc42902512124/0) grew their newsletter by 334,650 with their Subscribe to Mint campaign.
    
*   [Coinbase](https://base.mirror.xyz/rA5v_0BTc5AwmZdnui7ku82FzF1aTE6TJ_3vds9ymBc) bootstrapped the launch of their Layer 2 blockchain, Base, by dropping a commemorative NFT.
    
*   [Linea](https://linea.mirror.xyz/R1iFRaiwh6SDk8HJCZ2rUkXxAuauYGaZjbjNEFayfpQ) dropped a commemorative NFT to celebrate the growth of L2 networks, which saw 131,878 people minting the NFT and subscribing to their publication.
    

[**Introducing Subscribe to Mint**](https://dev.mirror.xyz/unYe1NE7GIS7vahvFTRdhjrHKlaS6YYuuttrR6TpMHE)

[https://dev.mirror.xyz/unYe1NE7GIS7vahvFTRdhjrHKlaS6YYuuttrR6TpMHE](https://dev.mirror.xyz/unYe1NE7GIS7vahvFTRdhjrHKlaS6YYuuttrR6TpMHE)

[https://dev.mirror.xyz/unYe1NE7GIS7vahvFTRdhjrHKlaS6YYuuttrR6TpMHE](https://dev.mirror.xyz/unYe1NE7GIS7vahvFTRdhjrHKlaS6YYuuttrR6TpMHE)

### **Rewarding Creators and Collectors**

Most recently, Mirror added rewards for minting or collecting Writing NFTs. Now, Mirror’s mint fees are split between creators who **publish free Writing NFTs**, the **first collector** of a Writing NFT, and people who **refer Writing NFTs** they’ve collected to other collectors.

Collector reward

Collect to show appreciation for a post. Collect to tip the creator. Collect to keep track of interesting ideas you read online. And now, [earn a reward](https://support.mirror.xyz/hc/en-us/articles/21917161046804-Mirror-s-Protocol-Rewards) for yourself and for the creator via your collection activity.

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*Originally published on [element7.eth](https://paragraph.com/@element7/but-the-major-benefit-for-web3-brands)*