# Mansi Rana > Mansi Rana is a TEDx speaker and digital marketing expert with 22 years of experience in driving business growth through innovation and strategy. As the Founder of EZ Rankings and Mansi Rana Digital, she is known for her leadership rooted in both IQ and EQ, with a strong focus on ethical marketing, learning, and collaboration. ## Recent Posts - [How Retention Metrics Replace Vanity Metrics In Growth Strategies](https://paragraph.com/@ezrankingsdigital/how-retention-metrics-replace-vanity-metrics-in-growth-strategies): This article explains why vanity metrics like pageviews and downloads no longer define real growth. It highlights the importance of retention metrics and shows how long-term success depends on customer engagement, loyalty, and sustained value. ## Blog Information - [Homepage](https://paragraph.com/@ezrankingsdigital/): Main blog page - [RSS Feed](https://api.paragraph.com/blogs/rss/@ezrankingsdigital): Subscribe to updates ## Optional - [All Posts](https://paragraph.com/@ezrankingsdigital/): Complete post archive - [Sitemap](https://paragraph.com/@ezrankingsdigital/sitemap-index.xml): XML sitemap for crawlers