# Uploading Memeware

By [𝙁𝙐𝙏𝙐𝙍𝙀𝙉𝙊𝙒](https://paragraph.com/@fnow) · 2023-05-31

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To get familiar with our context please read our intro essay:

[https://mirror.xyz/fnow.eth/-m7Nnx55yGqWlxwLeFPJ7TyReEX9G0koK1fTP-CaTg0](https://mirror.xyz/fnow.eth/-m7Nnx55yGqWlxwLeFPJ7TyReEX9G0koK1fTP-CaTg0)

This is a new project, but something I’ve been playing with for years. It is somewhat like creating a new character and having insight on the quickest way to level grind.

**_FUTURENOW_** is about two things; onchain acceleration and creative incubation. The creatives come before any acceleration of onchain though (learned that the hard way).

Thus, this essay is about defining the contextual ranges we will be sharing information and insights through as we scale **_FN_**. The concept I like to use for this kind of precedent-positing is _memeware_. Software, but for the mind.

Creatives are the new athletes
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![downloading memeware](https://storage.googleapis.com/papyrus_images/1a37379ba9b77b23efcef216bb12268e69511cd086c792b52ec632687456c332.png)

downloading memeware

**_FN_** is going to be built on this meme; _creatives are the new athletes_.

The contrasting meme to this is the _tortured-artist_. **_FN_** is built for the dynamic, positive sum, highly interoperable creative of the new era. This is a project that looks to incubate acumen, creative potential, and sovereignty for creators. It is not a soap box project, or set of beliefs/ideals centered around victimhood and shirking of personal responsibilities.

If this does not resonate with a creative that is totally understandable. This is for creatives that live in the _future, now._ For the creatives that feel like their greatness is around the corner. This is about leveraging the network effects of a decentralized web for personal, and therefore collective, progression through creativity.

We have to train ourselves for this kind of rigor. We must hone our mind-body-spirit for optimal performance now and in the future. We have to treat our craft like an athlete.

### Month 1

The first _program_ will target the mind, as this is what makes or breaks an athlete in the most crucial moments. We are going to dive into what creativity is (as we see it) and how to turn an _ocean_ into a _funnel_.

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*Originally published on [𝙁𝙐𝙏𝙐𝙍𝙀𝙉𝙊𝙒](https://paragraph.com/@fnow/uploading-memeware)*