# Presearch Ad Network: Real-World Test

By [Fox](https://paragraph.com/@fox) · 2021-10-06

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![](https://storage.googleapis.com/papyrus_images/519d3b75b7e247ea2ee6b65ab1e6c085d748b218638518153312af122f8b0ada.jpg)

After a couple of weeks of testing, Presearch Ads are exciting but at least for my needs, not beneficial enough.

Estimated traffic numbers show Presearch getting about [100M](https://presearch.medium.com/who-uses-presearch-7ec65c4170ad#:~:text=Presearch%20is%20one%20of%20the%20top%205%20properties%20in%20the,and%2010%20million%20monthly%20visits.) monthly visitors or 333 thousand each day. Google has [5.6 billion](https://blog.hubspot.com/marketing/google-search-statistics#:~:text=Google%20doesn't%20share%20its,trillion%20global%20searches%20per%20year.) daily searches. Presearch has a 6% daily search volume compared to Google.

Hard to compete with that difference, especially in a B2B marketing environment that will lower average monthly search volumes. For perspective, even Bing is only 900M searches per day, a 16% difference from the Google giant’s daily search volume, and even Bing is overlooked by many search marketers. (\*Many, not all, and to Bing’s credit- their analytics are far better than Google).

Maybe for B2C targeting keywords with a huge MSV, Presearch ads could be an interesting play right now because of the pricing structure. Let’s take a closer look at pricing.

Users can earn money simply by searching. While only a quarter, the average person searches 3–4 times a day. Wouldn’t it be nice to earn $30 from this activity instead of it all going to Google?

The cost is the missed interest opportunity from staking. Staking generates an impressive yearly return (though I struggled to find an exact number, it’s likely related to broader tokenomics than a set APY). To purchase an ad, you must stake tokens.

This neat approach creates a powerful incentive for token demand but until more users enter the network, I won’t have the fun of poking around here much more.

Over time, I think the economics play out here for Presearch to be an interesting search marketing channel. This timeline may be 3–5, 10+ years out though.

Read more about the project and their CMC partnership here: [https://coinmarketcap.com/alexandria/article/what-is-presearch-pre-features-tokenomics-and-price-prediction](https://coinmarketcap.com/alexandria/article/what-is-presearch-pre-features-tokenomics-and-price-prediction)

Better yet, if you start to test Presearch ad network, share your experience with a comment below!

\_ Photo by [Anna Nekrashevich](https://www.pexels.com/@anna-nekrashevich?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels) from [Pexels](https://www.pexels.com/photo/calculator-and-magnifying-glass-on-survey-sheets-6801636/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels)

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*Originally published on [Fox](https://paragraph.com/@fox/presearch-ad-network-real-world-test)*