# Fraser Bell / OHO Labs > CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3 ## Recent Posts - [Consumer web3 in London](https://paragraph.com/@fraserbell/consumer-web3-in-london) - [Marketing web3 products in 2023](https://paragraph.com/@fraserbell/marketing-web3-products-in-2023) - [Random observations from 2022 in web3](https://paragraph.com/@fraserbell/random-observations-from-2022-in-web3) - [Why I joined MintStars.](https://paragraph.com/@fraserbell/why-i-joined-mintstars) - [Should you use the word NFT in your marketing?](https://paragraph.com/@fraserbell/should-you-use-the-word-nft-in-your-marketing) - [Web3 strategists should learn from social media.](https://paragraph.com/@fraserbell/web3-strategists-should-learn-from-social-media) - [Apple + NFTs?](https://paragraph.com/@fraserbell/apple-nfts) - [Ticketmaster secretly created 5 million NFTs.](https://paragraph.com/@fraserbell/ticketmaster-secretly-created-5-million-nfts) - [Are NFTs Dead?](https://paragraph.com/@fraserbell/are-nfts-dead) - [How are brands launching NFTs today?](https://paragraph.com/@fraserbell/how-are-brands-launching-nfts-today) - [Why brands and retailers should use NFTs to reward customers for their loyalty](https://paragraph.com/@fraserbell/why-brands-and-retailers-should-use-nfts-to-reward-customers-for-their-loyalty) ## Blog Information - [Homepage](https://paragraph.com/@fraserbell/): Main blog page - [RSS Feed](https://api.paragraph.com/blogs/rss/@fraserbell): Subscribe to updates - [Twitter](https://twitter.com/fraserdbell): Follow on Twitter ## Optional - [All Posts](https://paragraph.com/@fraserbell/): Complete post archive - [Sitemap](https://paragraph.com/@fraserbell/sitemap-index.xml): XML sitemap for crawlers