Fraser Bell / OHO LabsWhy brands and retailers should use NFTs to reward customers for their loyalty
NFTs or non-fungible tokens took the world by storm in 2021, with recent reports putting the value of the market at over $40 billion. In December, Nike made waves by acquiring RTFKT, a digital fashion and NFT studio, for an estimated $100 million. This year is set to be another year of explosive growth for the space. So far in 2022, brands including Samsung, GAP, Patrón, Hennessy, Konami, Associated Press, Budweiser, Barbie and Bugatti have all announced NFT launches, with many other organisa...
Fraser Bell / OHO LabsRandom observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
Fraser Bell / OHO LabsApple + NFTs?
While the Apple Event of September 7th may not have included any announcements relating to web3, what might Apple’s strategy for the space look like? 3 thoughts: 1. Integrating cryptocurrency into Apple Pay is an obvious quick win, and their willingness to explore financial services has already been proven with products like Apple Pay, Apple Card (a US-only credit card) and the related acquisition of UK open banking startup Credit Kudos. 2. More than 1 billion people use Apple products - most...
CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
Fraser Bell / OHO LabsWhy brands and retailers should use NFTs to reward customers for their loyalty
NFTs or non-fungible tokens took the world by storm in 2021, with recent reports putting the value of the market at over $40 billion. In December, Nike made waves by acquiring RTFKT, a digital fashion and NFT studio, for an estimated $100 million. This year is set to be another year of explosive growth for the space. So far in 2022, brands including Samsung, GAP, Patrón, Hennessy, Konami, Associated Press, Budweiser, Barbie and Bugatti have all announced NFT launches, with many other organisa...
Fraser Bell / OHO LabsRandom observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
Fraser Bell / OHO LabsApple + NFTs?
While the Apple Event of September 7th may not have included any announcements relating to web3, what might Apple’s strategy for the space look like? 3 thoughts: 1. Integrating cryptocurrency into Apple Pay is an obvious quick win, and their willingness to explore financial services has already been proven with products like Apple Pay, Apple Card (a US-only credit card) and the related acquisition of UK open banking startup Credit Kudos. 2. More than 1 billion people use Apple products - most...
CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
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Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators.
MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout.
3 notes on the space:
Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.
Big problems: There are major unaddressed problems in the space: inconsistent income streams, disparities in revenue distribution, content piracy, de-platforming and more.
Web3 fixes this: There’s an untapped opportunity to use web3 solutions to address these issues: enabling ownership of content and audience data, better fan engagement through direct interaction with their favourite creators, and using innovative methods to monetise content.
If you're a content creator, investor or working on a complementary project, get in touch.
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators.
MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout.
3 notes on the space:
Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.
Big problems: There are major unaddressed problems in the space: inconsistent income streams, disparities in revenue distribution, content piracy, de-platforming and more.
Web3 fixes this: There’s an untapped opportunity to use web3 solutions to address these issues: enabling ownership of content and audience data, better fan engagement through direct interaction with their favourite creators, and using innovative methods to monetise content.
If you're a content creator, investor or working on a complementary project, get in touch.
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