# 🌟 Formo’s March Update: New Features Released

*Explore our latest upgrades and key Web3 insights!*

By [Onchain Growth Insights by Formo](https://paragraph.com/@getformo), 2025-03-30

defi, web3

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_March 31, 2025_

gm, builders! 👋

Thank you for subscribing to the **Formo Newsletter**— here’s your roundup of this week’s key product updates and growth insights!

### **Highlights:**

*   Introducing Connect Wallet (Solana) on Formo Web3 Forms
    

*   UTM Tag Analytics: Measure Web3 Marketing Performance
    

*   What is UTM? How UTM Helps Your Web3 Attribution
    

*   Optimize your User Journeys with Web3 Funnel Analytics
    

Keep reading to learn more!

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![](https://storage.googleapis.com/papyrus_images/e37c4babf3da116a2f6c86adeb5e91ac6ef3101c462bb4a8b2870b6b0490f770.jpg)

Formo Forms now supports Connect Wallet (Solana), enabling users to verify users Solana wallets in their forms.

*   Gate content based on verified Solana addresses with no code needed.
    

*   Restrict access based on ownership of Solana NFTs and tokens.
    

*   Ideal for campaigns, whitelist registrations, and early access programs.
    

[Learn more](https://formo.so/blog/introducing-connect-wallet-\(solana\)-token-gating-for-solana-wallets?utm_source=loop&utm_medium=newsletter&utm_campaign=march&utm_term=connect+solana)

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![](https://storage.googleapis.com/papyrus_images/1ce3ca456e1fcb6b246b21fe752ca09362a7e0d13614710d56ebadcce7cd6dd5.jpg)

UTM Tag Analytics helps you accurately track, measure, and optimize campaign performance. Bridge offchain marketing efforts with onchain user behaviour to get end-to-end attribution.

### **Key Features**

*   Track incoming Traffic Sources
    

*   Measure Campaign Performance and ROI
    

*   Optimize Marketing Spend
    

*   Full-Funnel Attribution
    

[Learn more](https://formo.so/blog/utm-tag-analytics-measure-web3-marketing-performance?utm_source=loop&utm_medium=newsletter&utm_campaign=march&utm_term=utm+analytics)

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![](https://storage.googleapis.com/papyrus_images/a71759cf0ac136500e6f01d299129eb5f516047af472b107dc88dd37c56c71bc.jpg)

Explore how UTM data can boost your marketing effectiveness by:

*   Identifying high-performing acquisition channels
    

*   Improving customer journey mapping
    

*   Optimizing user targeting and ROI
    

*   Enhancing retargeting efforts.
    

[Learn more](https://formo.so/blog/what-is-utm-how-it-helps-your-web3-analytics-and-attribution?utm_source=loop&utm_medium=newsletter&utm_campaign=march&utm_term=what+is+utm)

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![](https://storage.googleapis.com/papyrus_images/00d92fe4039fcf538b593dd386a7240f01a2b3ef3493a996c2b29ddb6d22855c.jpg)

Web3 funnel analytics tracks user interactions across decentralized apps (dApps), including wallet connections, user actions, and onchain activity. A structured Web3 funnel helps to:

*   Improve Conversions
    

*   Identify friction areas
    

*   Grows revenue.
    

[Learn more](https://formo.so/blog/web3-funnel-analytics-optimize-your-user-journeys-for-growth?utm_source=loop&utm_medium=newsletter&utm_campaign=march&utm_term=funnel+analytics)

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*Originally published on [Onchain Growth Insights by Formo](https://paragraph.com/@getformo/%F0%9F%8C%9F-formos-march-update-new-features-released)*