# Formo’s April Highlights 🌟

*Explore new updates: product features, Web3 growth tips, and insider news!*

By [Onchain Growth Insights by Formo](https://paragraph.com/@getformo), 2025-04-16

defi, web3

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_April 17, 2025_

gm, builders! 👋

Thank you for subscribing to the **Formo Newsletter**— here’s your roundup of this week’s key product updates and growth insights!

### **Highlights:**

*   Updates: First Touch UTM & Referral Attribution
    

*   MAU vs. WAU vs. DAU: Why Active Users Matter in Web3
    

*   How To Acquire Active Users (DAU, WAU, MAU) in Web3
    

*   Web3 Weekly Recap
    

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![](https://storage.googleapis.com/papyrus_images/af01827bd9ae3d02ea256843ac189feb1a6d251ca91a3c999167f1950fd5ae02.jpg)

**First-Touch Attribution  
  
**See UTM parameters and referrers on each wallet profile to track acquisition channels and campaign ROI.

**Top Chains by Users  
  
**View the most connected chains on your overview page to understand where your users are coming from.

[Learn more](https://formo.so/changelog/first-touch-utm-attribution?utm_source=loop&utm_medium=newsletter&utm_campaign=april&utm_term=changelog)

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![](https://storage.googleapis.com/papyrus_images/c58842189adef6066c0d1e5adde9d9535b96d175737f85e5d22ce2f7fc60563e.jpg)

In Web3, active users are those who meaningfully engage with your dApp — not just visitors.

### **Why MAU Matters in Web3 Retention**

*   **Retention:** Measure wallet churn after airdrops or events.
    

*   **Stickiness:** Detect drop-offs, re-engage.
    

*   **Monetization:** Align pricing/tokenomics with user behavior.
    

*   **Forecasting:** MAU growth shows demand, and retention turns it into long-term value.
    

[Learn more](https://formo.so/blog/mau-vs-wau-vs-dau-why-active-users-matter-in-web3?utm_source=loop&utm_medium=newsletter&utm_campaign=april&utm_term=active+users)

* * *

![](https://storage.googleapis.com/papyrus_images/924d5ce26c32dea894ef13eb5df5835245d98aab5838e1c6964b5633f7acb73e.jpg)

Metrics like DAU, WAU, and MAU track user engagement and reveal how much value your dApp delivers over time.

**8 Tactics to Boost Web3 Active Users**

*   Encourage Social Sharing
    

*   Scale Web3 Content Marketing
    

*   Improve Web3 UX Design
    

*   Personalize Onchain Experiences
    

*   Use Data-Driven Decisions
    

*   Build a Web3 Community
    

*   Automate Web3 Retention Strategies
    

*   Implement Web3 Gamification
    

[Learn more](https://formo.so/blog/how-to-acquire-active-users-\(dau-wau-mau\)-in-web3?utm_source=loop&utm_medium=newsletter&utm_campaign=april&utm_term=active+users)

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**Web3 Weekly Recap**

*   Ethereum’s activity growth comes almost entirely from Layer 2s ([Link](https://www.ournetwork.xyz/issues/on-329-layer-2s#ethereums-activity-growth-comes-almost-entirely-from-layer-2s))
    

*   Abstract Chain hits 29M txs & $30M volume using Account Abstraction ([Link](https://www.ournetwork.xyz/issues/on-329-layer-2s#consumer-dapps-on-abstract-chain-use-account-abstraction-for-29m-transactions-and-session-keys-to-handle-30m-in-volumeclicks-and-gas-needed))
    

*   Real World Asset Growth on Arbitrum Soars with Teams Like Franklin Templeton, BlackRock, and Ostium Leading the Charge ([Link](https://www.ournetwork.xyz/issues/on-329-layer-2s#real-world-asset-growth-on-arbitrum-soars-with-teams-like-franklin-templeton-blackrock-and-ostium-leading-the-charge))
    

*   Quest Love: A First Look at Blockchain Loyalty Programs ([Link](https://x.com/JosephALChami/status/1904558501378048248?t=mfuvqVFeXxqKOyzo2diprA&s=09))
    

*   Stablecoins: Payments without intermediaries ([Link](https://a16zcrypto.com/posts/article/stablecoins-payments-without-intermediaries/))
    

*   Tokenized Real-World Assets Cross $20 Billion in Onchain Value ([Link](https://thedefiant.io/news/defi/tokenized-real-world-assets-cross-usd20-billion-in-onchain-value))

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*Originally published on [Onchain Growth Insights by Formo](https://paragraph.com/@getformo/formos-april-highlights-%F0%9F%8C%9F)*