# What's New: Improved Attribution, Referrer Breakdown, and Conversion Windows

*Insights to help you learn, build, and scale onchain.*

By [Onchain Growth Insights by Formo](https://paragraph.com/@getformo), 2025-11-30

defi, web3

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_December 1, 2025_

gm, builders! 👋 Here’s your roundup of this week’s onchain insights.

### **Highlights:**

*   What’s New: Breakdown by Referrers
    

*   What’s New: Conversion Windows
    

*   What’s New: Improved Attribution Accuracy
    

*   Web3 Weekly Recap
    

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### **What’s New: Breakdown by Referrers**

You can now see a breakdown of your metrics by referrers, making referrer attribution more accessible than ever.

![](https://storage.googleapis.com/papyrus_images/5695e20738c8da7cc0d1265d78b23fbc383b65139e3ba015ad5cbb5b59e8f25a.png)

[Learn more](https://formo.so/changelog/improved-attribution-referrer-breakdown-conversion-windows)

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### **What’s New: Conversion Windows**

You can now specify a conversion window for your funnels. The conversion window is the time period during which the funnel steps must be completed.

![](https://storage.googleapis.com/papyrus_images/719871e0c76952dc7b6756d0e6ddeb29f9cd985da373e4a8334f2b99cd668b62.png)

[Learn more](https://formo.so/changelog/improved-attribution-referrer-breakdown-conversion-windows)

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### **What’s New: Improved Attribution Accuracy**

We’ve made significant improvements to attribution accuracy.

You can now view attribution data with the greatest accuracy and data quality, together with support for first-touch and last-touch attribution out of the box.

[Learn more](https://formo.so/changelog/improved-attribution-referrer-breakdown-conversion-windows)

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**Web3 Weekly Recap**

*   Ethereum Ecoystem Overview by _Jason Chaskin_. [Link](https://www.youtube.com/watch?v=cWy0QG_Earw)
    

*   Ethereum Roadmap in 30 mins by _Vitalik Buterin._ [Link](https://www.youtube.com/watch?v=BWvThjrjTmw)
    

*   Crypto Marketing Trends & Predictions by _Emily Lai_ [Link](https://x.com/emilylai/status/1993137695145533533)
    

*   Web3 Operational Security 101 by _Opsek_. [Link](https://www.youtube.com/watch?v=9KFyJiyjxfE)

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*Originally published on [Onchain Growth Insights by Formo](https://paragraph.com/@getformo/whats-new-improved-attribution-referrer-breakdown-and-conversion-windows)*