# What's New: Improved Attribution, Referrer Breakdown, and Conversion Windows

> Insights to help you learn, build, and scale onchain.

URL: https://paragraph.com/@getformo/whats-new-improved-attribution-referrer-breakdown-and-conversion-windows
Author: Onchain Growth Insights by Formo
Published: November 30, 2025
Categories: defi, web3

December 1, 2025
gm, builders!  Here’s your roundup of this week’s onchain insights.
Highlights:
What’s New: Breakdown by Referrers

What’s New: Conversion Windows

What’s New: Improved Attribution Accuracy

Web3 Weekly Recap

What’s New: Breakdown by Referrers
You can now see a breakdown of your metrics by referrers, making referrer attribution more accessible than ever.
Learn more
What’s New: Conversion Windows
You can now specify a conversion window for your funnels. The conversion window is the time period during which the funnel steps must be completed.
Learn more
What’s New: Improved Attribution Accuracy
We’ve made significant improvements to attribution accuracy.
You can now view attribution data with the greatest accuracy and data quality, together with support for first-touch and last-touch attribution out of the box.
Learn more
Web3 Weekly Recap
Ethereum Ecoystem Overview by Jason Chaskin. Link

Ethereum Roadmap in 30 mins by Vitalik Buterin. Link

Crypto Marketing Trends & Predictions by Emily Lai Link

Web3 Operational Security 101 by Opsek. Link