# GIDORAH > investing in early-stage crypto companies and protocols. **Published by:** [GIDORAH](https://paragraph.com/@gidorah/) **Published on:** 2025-09-24 **Categories:** crypto, investing, culture **URL:** https://paragraph.com/@gidorah/gidorah ## Content we believe crypto today is at a similar stage to the internet in the late 1990s: resilient infrastructure has been built, adoption drivers are emerging, and the environment is primed for ambitious founders to create products. our thesis centers on two converging forces: 1) a robust infrastructure layer enabling experimentation and 2) stablecoins as a global trojan horse for onboarding millions. the result is the birth of a self-sustaining onchain economy, and our goal is to back the builders creating it.we focus on early-stage crypto startups, curating high-quality dealflow from across the builder ecosystem. we operate on echo.xyz as group leads, and you can find our profile there.infrastructure maturityover the past decade, crypto has gone through its “infrastructure cycle.” today:resilient chains like ethereum and solana have withstood multiple market cycles and scale effectively.improved tooling (wallets, smart wallets, developer frameworks, SDKs) has lowered friction.institutional-grade payment rails (coinbase, stripe, base, sui) bring crypto closer to mainstream usability in the form of payments and money transfers.this infrastructure is not speculative, it works. it enables founders to move faster, attempt more ambitious projects, and serve larger audiences than in previous cycles.stablecoins as trojan horsestablecoins simplify the crypto value proposition: they are just money that moves better.expected to reach $1 trillion in market cap in the next few years.proliferation will place crypto into hundreds of millions of wallets globally.for most users, stablecoins are the first crypto experience. a subset will naturally explore further into defi, tokens, and consumer crypto.this dynamic is a viral funnel into the onchain economy.the convergence → the onchain economywhen infrastructure and stablecoins converge, the result is a new onchain economy that can rival the scale of web 2.0. we invest in companies building this new economy.consumer crypto: social networks, communities, commerce, payments, RWAs, digital culture, prediction markets.protocols & primitives: core building blocks that enable scalable activity onchain.selective infrastructure: only when it creates new surface area for the onchain economy (e.g. plasma, tempo).we seek founders who are ambitious and risk-taking, often reimagining proven models for a crypto native environment.why now?historical parallel: just as broadband + payments enabled the dot-com boom, infra + stablecoins are enabling the onchain economy.market readiness: wallet penetration, developer activity, and capital flows into crypto are at multi-cycle highs.timing: many experiments that failed in 2018–2023 can now succeed with better infrastructure and user adoption.how?we focus on early-stage crypto startups, curating high-quality dealflow from across the builder ecosystem. with deep networks and hands-on knowledge of the space, our edge is in finding the right companies early and sharing the opportunities. we operate on echo.xyz, where we act as group leads within a regulated environment focused on early-stage founders and companies. you can find our profile there.why subscribe?we will continue to publish research and our thoughts on this blog as part of our broader effort in onchain sensemaking {crypto x culture}. our goal is to cut through noise and bridge the information asymmetry that keeps many investors on the sidelines. we also host a group chat to connect, ask questions, and learn together.Subscribe ## Publication Information - [GIDORAH](https://paragraph.com/@gidorah/): Publication homepage - [All Posts](https://paragraph.com/@gidorah/): More posts from this publication - [RSS Feed](https://api.paragraph.com/blogs/rss/@gidorah): Subscribe to updates - [Twitter](https://twitter.com/0xgidorah): Follow on Twitter - [Farcaster](https://farcaster.xyz/4484.eth): Follow on Farcaster