# Secrets from 100 top casts

*Dan Romero hates these simple tricks. *

By [hellno](https://paragraph.com/@hellno) · 2024-08-20

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What **type of content** gets the most engagement on **Farcaster**?

We analyzed **100 top casts** from creators and household names to uncover **seven content patterns** your audience will love.

We learned that some patterns work better for individuals others work better for bigger brands.

**1\. Quests and challenges**
=============================

**Quests and challenges** are traffic magnets and come in many different flavours.

Like this one by [Antimo](https://app.herocast.xyz/analytics?fid=4923) ...

![](https://storage.googleapis.com/papyrus_images/b53c66b4bef4f4d1db62f9171ac0ece4.png)

... or this one by [Celo](https://app.herocast.xyz/analytics?fid=3430) ...

![](https://storage.googleapis.com/papyrus_images/11820a21a73340826074263a4325b8c3.png)

.. or this by [Coinbase Wallet](https://app.herocast.xyz/analytics?fid=309857)

![](https://storage.googleapis.com/papyrus_images/19d40898bcb45e792aa5af70b8634053.png)

... this campaign by [Superfluid](https://app.herocast.xyz/analytics?fid=315653)

![](https://storage.googleapis.com/papyrus_images/6ff68e9836ff6a44dc3aee706ee9504c.png)

... or this "in-cast" challenge by [Michail](https://app.herocast.xyz/analytics?fid=5851).

![](https://storage.googleapis.com/papyrus_images/fb317c188a0e1b68b953041c85f70b64.png)

2\. Brevity
===========

[Ran Domero](https://app.herocast.xyz/analytics?fid=784003), knows that less is more:

![](https://storage.googleapis.com/papyrus_images/9034fbe8b27fe31f7442e869e67d5ba9.png)

[Optimism](https://app.herocast.xyz/analytics?fid=300898) knows it, too.

![](https://storage.googleapis.com/papyrus_images/95e05c61b652cd9fac910699a0446921.png)

3\. Honesty
===========

Feel something is **f\*&ed?** Just **being honest** worked well for [me](https://app.herocast.xyz/analytics?fid=17892) ...

![](https://storage.googleapis.com/papyrus_images/00416c00ac1f0ab1526eeb8363f27c09.png)

.. and for [Binji](https://app.herocast.xyz/analytics?fid=2689) ...

![](https://storage.googleapis.com/papyrus_images/13753c11b1339c9429387345570c7286.png)

... and for [Dawufi](https://app.herocast.xyz/analytics?fid=6806) ...

![](https://storage.googleapis.com/papyrus_images/ebc74be8ca13c7e0f270aeff275213e0.png)

... and for [Joan](https://app.herocast.xyz/analytics?fid=3305).

![](https://storage.googleapis.com/papyrus_images/1015d57fafbae393d2e735657499de18.png)

Speaking of Joan: this is **Joan's top cast of the month** ^^

![](https://storage.googleapis.com/papyrus_images/6e312978d67a54880126804a904f76c5.png)

4\. Announcements
=================

**Event or product announcements** work especially well for **established brands..**.

... like this [Base](https://app.herocast.xyz/analytics?fid=12142) camp announcement ...

![](https://storage.googleapis.com/papyrus_images/3b62f897ed99ad7a0c6fa50748ab3203.png)

... or this **product announcement** by [Thirdweb](https://app.herocast.xyz/analytics?fid=188352)

![](https://storage.googleapis.com/papyrus_images/3075fcc6322d9eed1e656281b372a91f.png)

... this one by [Enjoy](https://app.herocast.xyz/analytics?fid=368835)

![](https://storage.googleapis.com/papyrus_images/c73540b220c0ab0a3f0e8ff9eb4f097f.png)

... or this announcement by [Zora](https://app.herocast.xyz/analytics?fid=20910) (+1k likes!).

![](https://storage.googleapis.com/papyrus_images/f41fd03b637e0be79aa74bc08a4cfd21.png)

5\. Memes
=========

Not a secret but important: **memes are frequent gold medalists** among Farcaster's top casts.

Like this one by [Cameron](https://app.herocast.xyz/analytics?fid=617) ...

![](https://storage.googleapis.com/papyrus_images/2a6735dc172f1d9c7c5c1d84a352797f.png)

... this goldie by [Polymarket](https://app.herocast.xyz/analytics?fid=310928) ...

![](https://storage.googleapis.com/papyrus_images/332513fc7e001e0badf68bad96e5d28a.png)

... by [Mia](https://app.herocast.xyz/analytics?fid=211832) ...

![](https://storage.googleapis.com/papyrus_images/4814b3ad9b5b0a99ae9072aea330b4a5.png)

... by [Jonny](https://app.herocast.xyz/analytics?fid=576) ...

![](https://storage.googleapis.com/papyrus_images/a2e6f267a86f02a2910df130ddff551a.png)

... by [Tako](https://app.herocast.xyz/analytics?fid=499783) ...

![](https://storage.googleapis.com/papyrus_images/0d6ee380a134b7446bca3ce5f7234f85.png)

... and by [Metamask](https://app.herocast.xyz/analytics?fid=222464).

![](https://storage.googleapis.com/papyrus_images/edb1f55dacdbd5657f4b86c978a1a3da.png)

6\. Personal stories
====================

Everybody **loves personal stories.**

No wonder they work like magic on Farcaster, too, like this one by [afrochicks](https://app.herocast.xyz/analytics?fid=780900)

![](https://storage.googleapis.com/papyrus_images/72f63f0571f70acb76b0f648cacf887f.png)

7\. ITAPS
=========

Did you take a good pic recently? Post it. Pictures work great, especially if you took them yourself.

Like this one by [Pugson](https://app.herocast.xyz/analytics?fid=557)...

![](https://storage.googleapis.com/papyrus_images/92c54fdeee0ac409b94ee3656d05238f.png)

... this ITAP by [Tess](https://app.herocast.xyz/analytics?fid=623)...

![](https://storage.googleapis.com/papyrus_images/9a26ee65083dd1303afbfb706b1b3419.png)

.. and this **dang** pic by [Cody](https://app.herocast.xyz/analytics?fid=377646).

![](https://storage.googleapis.com/papyrus_images/91b4ac2fb0d3b848a3a3b384783ede7e.png)

If you read all this way you probably **really want to up your content game**. Head to [your analytics](https://app.herocast.xyz/analytics), type in any creator or brand and keep on learning.

**We are building** [**herocast**](https://app.herocast.xyz/login) **for you to grow faster on Farcaster.**

For feedback and questions reach out to us anytime.

– [hellno](https://warpcast.com/hellno.eth) & [biji](https://warpcast.com/biji)

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*Originally published on [hellno](https://paragraph.com/@hellno/secrets-from-100-top-casts)*