# Product Management in Web3

> The biggest mindset shifts you need to make

**Published by:** [Web3 for Creators and Wantrepreneurs](https://paragraph.com/@hello_jace/)
**Published on:** 2022-11-10
**URL:** https://paragraph.com/@hello_jace/product-management-in-web3

## Content

I’ve been in #product in #web3 for 4 years and these are the biggest mindset shifts I had to makeEducation and OnboardingThe space is so new and the learning curve is so steep you need to focus on new users. When you are building in the space, setting up a wallet, storing your recovery phrase, connecting your wallet to a front end and signing transactions are second nature. But these are complicated, messy things to learn.Focus on communityThe power of community has been on full display with superfans marketing for their NFTs, culture being created, memes and growth/support/onboarding. Customers -> Users -> MembersCreating experiencesYou need to think beyond the token, NFT or smart contract as your product. User journeys, access and content paths are major tools are your disposal and a big part of howBlockchain ImmutabilityIf your product is a smart contract you’ll quickly see how hard it is to ship updates as you may be used to. You aren’t one and done as existing apps have released updates via new contracts. But you do have to get used to shipping smart contracts coming from Web2.

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