# The ABCs of Bravado

By [8 Vote for Blocto’s Tomorrow 🚀 Should Bloctopians Move with Aptos?](https://paragraph.com/@hi-ens) · 2022-08-05

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Hi friends , 

Happy Thursday! 

There’s been a ton of talk – in ecommerce, media, SaaS, and web3 – about the importance of community. There are far fewer actual examples of building community-first in a way that translates into real metrics. Glossier comes to mind as a good example of a similar idea, content-to-commerce, and many companies build strong communities within their customer bases, but _starting_ with the community is rare.

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*Originally published on [8 Vote for Blocto’s Tomorrow 🚀 Should Bloctopians Move with Aptos?](https://paragraph.com/@hi-ens/the-abcs-of-bravado)*