# This Week in Music NFTs - Sep 12

By [Invest in Music](https://paragraph.com/@investinmusic-2) · 2022-09-12

---

[Coop Records](https://www.cooprecords.xyz/) is live.

[![User Avatar](https://storage.googleapis.com/papyrus_images/cd39298ac6e9d3fb7d0339c290e2f6896563edc1f79387a9fd93e76395a0dedc.jpg)](https://twitter.com/Cooopahtroopa)

[Coop 💿](https://twitter.com/Cooopahtroopa)

[@Cooopahtroopa](https://twitter.com/Cooopahtroopa)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/Cooopahtroopa/status/1567917204221591552)

Proud to announce Coop Records Fund I ![🎧](https://abs-0.twimg.com/emoji/v2/72x72/1f3a7.png)  
  
A $10M early-stage fund investing in the next generation of music.  
  
Here's what you need to know ![🔽](https://abs-0.twimg.com/emoji/v2/72x72/1f53d.png)

![](https://storage.googleapis.com/papyrus_images/3f500bb85006068fdabd19deabb5cdc9e500f2a6683d6bc03751e150393ac4d6.jpg)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 2,500](https://twitter.com/Cooopahtroopa/status/1567917204221591552)[

11:46 AM • Sep 8, 2022

](https://twitter.com/Cooopahtroopa/status/1567917204221591552)

It’s something I’ve been working on for the better half of the last 6 months, and on this week’s edition - I’m excited to unpack what this means.

First and foremost - [Coop Records](https://twitter.com/cooprecordsxyz) is not a record label. At least in the traditional sense.

It’s a venture fund paired and incubator focused on web3 artist development.

Coop Records does not sign masters. It buys equity, tokens and NFTs.

The first of these investments are set to be announced this week, but to give some context on where the $10M is set to be deployed:

*   ~85% into pre-seed and seed stage music companies.
    
*   ~10% into “Artist Seed Rounds”
    
*   ~5% into Music NFTs
    

For the first bucket, think of this as the companies, platforms, and protocols shaping the next generation of music.

Sound, Catalog, and Royal are three examples, though I’ve been seeing many more projects pop up - all keen to connect the dots and put web3 music on the map. (Q3 update coming SoonTM).

![](https://storage.googleapis.com/papyrus_images/f490485aaf68e8f17e9f7685ca91b897f5be07e89538a6b89d6b94f0e34875d5.webp)

For the second bucket, think of these investments more as long-term bets on specific artists and everything their ecosystem consists of - rather than just their masters.

![](https://storage.googleapis.com/papyrus_images/a3aa2588475aca7faac71e00208a60e57a5191012f5f36d82250a4760aa40ff8.webp)

Lastly - Music NFTs. Think of these less as buying every Sound drop, more as selectively picking up historic NFTs that have the potential to have 100x returns.

[![User Avatar](https://storage.googleapis.com/papyrus_images/5c945ce706094535b3b86e4c3eaa11399b9c8074649b945b80f3bf48478ae4c7.jpg)](https://twitter.com/catalog__bot)

[catalog sales bot](https://twitter.com/catalog__bot)

[@catalog\_\_bot](https://twitter.com/catalog__bot)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/catalog__bot/status/1566947182380548098)

![💽](https://abs-0.twimg.com/emoji/v2/72x72/1f4bd.png) Gorgeous (with Reo Cragun) ![💽](https://abs-0.twimg.com/emoji/v2/72x72/1f4bd.png)  
  
![✨](https://abs-0.twimg.com/emoji/v2/72x72/2728.png) Record by [@imdanielallan](https://twitter.com/imdanielallan)  
![💰](https://abs-0.twimg.com/emoji/v2/72x72/1f4b0.png) Sold to Coop Records for 2.52 ETH ($4,118.41)  
  
[beta.catalog.works/0xbCefc4906b44…](https://t.co/Fd31tFAKOO)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 32](https://twitter.com/catalog__bot/status/1566947182380548098)[

7:31 PM • Sep 5, 2022

](https://twitter.com/catalog__bot/status/1566947182380548098)

Beyond these three buckets - some other ideas that I’ve been toying with:

*   What does a label deal look like that ONLY takes ownership of NFTs, not of masters or publishing?
    
*   How do you structure an artist’s company?
    
*   What does investing into your community look like?
    
*   How can an advance be used to build smaller, more engaged communities - rather than running ad campaigns to get passive listens?
    
*   How do you entice artists to commit to releasing Music NFTs for everyone of their songs?
    
*   How does Coop Records co-exist with a major label?
    

I don’t have clear answers for these yet, but we’re getting closer everyday.

[![User Avatar](https://storage.googleapis.com/papyrus_images/cd39298ac6e9d3fb7d0339c290e2f6896563edc1f79387a9fd93e76395a0dedc.jpg)](https://twitter.com/Cooopahtroopa)

[Coop 💿](https://twitter.com/Cooopahtroopa)

[@Cooopahtroopa](https://twitter.com/Cooopahtroopa)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/Cooopahtroopa/status/1568316922403639296)

Music NFT collectors bring more value than editorial playlists on Spotify.  
  
Most people just don't know it yet.

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 228](https://twitter.com/Cooopahtroopa/status/1568316922403639296)[

2:14 PM • Sep 9, 2022

](https://twitter.com/Cooopahtroopa/status/1568316922403639296)

To give some insights into what this launch was like - it was wild to see the response from all sides of the music industry.

Whether it was companies reaching out with pitch decks, rappers sending their mixtape or music enthusiasts looking for a job - the spectrum of responses was fascinating.

All I can hope is that Coop Records got someone to take web3 music more seriously.

This is no longer a fun sandbox that collectors are toying around with.

There is a very real movement happening here, and it’s time that everyone started to pay attention.

It’s not about the technology, it’s about the stories that emerge because of the technology.

It’s not about Drake, it’s about the next Drake.

It’s not about the number of plays, it’s about the quality of your community.

These are the topics I challenge myself with every day, and if you’re reading this - I hope that they inspire you too.

### Upcoming Drops

1.  [San Holo - All the Highs](https://www.sound.xyz/sanholobeats/all-the-highs)
    
2.  [So Tuff So Cute - Death Wish](https://www.sound.xyz/sotuffsocute/death-wish)
    
3.  [Charm Taylor - Infinite](https://www.sound.xyz/charmtaylor/infinite)
    
4.  [Beauty School Dropout - YEAHYEAHYEAH](https://www.sound.xyz/beautyschooldropout/yeahyeahyeahyeah)
    
5.  [Medasin - HedsTAPE 08](https://heds.app/listen/heds/hedstape/8)
    
6.  [Kaien Cruz - Black Ice](https://www.sound.xyz/kaiencruz/black-ice)
    

### Freshly Minted

1.  [LATASHÁ - JOYRIDE II: SHOWTIME](https://market.zora.co/collections/0x75c8e01b4697a9b1346f8d5fa7492449d07738bd)
    
2.  [Ging - Miracle](https://opensea.io/collection/ging)
    
3.  [Grady - Dream Vacation](https://www.sound.xyz/grady/dream-vacation)
    
4.  [Carla the Poet - Legend](https://beta.catalog.works/carlathepoet/legend)
    
5.  [Bloody White - Panoramic](https://beta.catalog.works/bloodywhite/panoramic)
    
6.  [The New Mastersounds - The Deplar Effect](https://www.newmastersounds.xyz/)
    
7.  [Coop Records Mint Podcast](https://opensea.io/collection/coop-records-just-raised-10-million)
    

### Top Stories

### Billboard Covers Coop Records

Ben Brown gives an overview on the launch of Coop Records.

[

Web3 Music Fund Coop Records Raises $10M to Invest in Startups, NFTs and Artists
--------------------------------------------------------------------------------

Web3 music fund Coop Records, launched by Cooper Turley, has raised $10 million to invest in startups, NFTs and artists.

https://www.billboard.com

![](https://storage.googleapis.com/papyrus_images/d294a73c89ccd26ebfb2e47e48f073db698f18a70c322ad00b85f5c047fb288f.webp)

](https://www.billboard.com/pro/web3-music-fund-coop-records-launch/)

### Coop Records on the Mint Podcast

Adam Levy does a deep dive on Coop Records past, present and future

[![User Avatar](https://storage.googleapis.com/papyrus_images/d3e7512ee920cc7d3969c075d0574257aab91ddc0fbd28088bfe5e6270a8a109.jpg)](https://twitter.com/levychain)

[levy.eth | Blueprint | Mint Podcast](https://twitter.com/levychain)

[@levychain](https://twitter.com/levychain)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/levychain/status/1567966117431496705)

Today’s episode ft. [@Cooopahtroopa](https://twitter.com/Cooopahtroopa), founder of [@cooprecordsxyz](https://twitter.com/cooprecordsxyz).  
  
We cover:  
\- Current state of web3 music  
\- Coop Records vs. trad record label  
\- Where he’s deploying $10M  
\- Angel investing  
\- Artist Seed Rounds  
\- Music NFT Launchpad  
  
\+ much more ![👇](https://abs-0.twimg.com/emoji/v2/72x72/1f447.png)  
[levychain.substack.com/p/coop-records…](https://t.co/tB4HkLyjep)

![](https://storage.googleapis.com/papyrus_images/6444e98f65a71a639711d899a51d8d1d8baa3502bbc0fb41581c366b71147579.jpg)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 76](https://twitter.com/levychain/status/1567966117431496705)[

3:00 PM • Sep 8, 2022

](https://twitter.com/levychain/status/1567966117431496705)

### Metav3rse Coop Records with First Podcast

Roberto Nickson covers Coop Records in genesis podcast.

[![User Avatar](https://storage.googleapis.com/papyrus_images/a549612dd97b1706deedde9b216be2e898f1c0e29c104bef5a1c4a6d6efc17aa.jpg)](https://twitter.com/rpnickson)

[Roberto Nickson](https://twitter.com/rpnickson)

[@rpnickson](https://twitter.com/rpnickson)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/rpnickson/status/1567962634674225152)

Music NFTs.

![](https://pbs.twimg.com/ext_tw_video_thumb/1567962410928963585/pu/img/F0yOLgqVRhnOdQcz.jpg)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 306](https://twitter.com/rpnickson/status/1567962634674225152)[

2:46 PM • Sep 8, 2022

](https://twitter.com/rpnickson/status/1567962634674225152)

### Arjan Writes Unpacks Coop Records

Arjan Timmerman gives a full background story on my relationship with music leading up to Coop Records.

### Coop Records Mirror Post Sells Outs

25 editions collectors for the full scoop on Coop Records

[![User Avatar](https://storage.googleapis.com/papyrus_images/cd39298ac6e9d3fb7d0339c290e2f6896563edc1f79387a9fd93e76395a0dedc.jpg)](https://twitter.com/Cooopahtroopa)

[Coop 💿](https://twitter.com/Cooopahtroopa)

[@Cooopahtroopa](https://twitter.com/Cooopahtroopa)

[![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/Cooopahtroopa/status/1567917205739966464)

What if you could be an early investor in Spotify?  
  
Universal Music Group or Roc Nation?  
  
Drake, Post Malone or Illenium?  
  
Web3 gives us that opportunity - and that’s why I’m starting [@cooprecordsxyz](https://twitter.com/cooprecordsxyz) ![✅](https://abs-0.twimg.com/emoji/v2/72x72/2705.png)  
[

![](https://storage.googleapis.com/papyrus_images/076d3f5ccb88e7001ee0527eb9f5c33ce6c1d4b02484513cefa2a53975d1e1ff.jpg)

coopahtroopa.mirror.xyz

Coop Records Fund I
-------------------

Introducing Coop Records - a $10M early-stage fund investing in the next generation of music.





](https://t.co/Zki6HPGkbD)

 [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 198](https://twitter.com/Cooopahtroopa/status/1567917205739966464)[

11:46 AM • Sep 8, 2022

](https://twitter.com/Cooopahtroopa/status/1567917205739966464)

### Bonus Reads

1.  [![User Avatar](https://storage.googleapis.com/papyrus_images/98e97b3f190311cbb56ace3a33fbed01bf7d294e45060703e76506cfa60e7879.jpg)](https://twitter.com/BlackDave)
    
    [𝐁𝐋𝐀𝐂𝐊𝐃𝐀𝐕𝐄 𝐌𝐊𝟐](https://twitter.com/BlackDave)
    
    [@BlackDave](https://twitter.com/BlackDave)
    
    [![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/BlackDave/status/1566607614942879747)
    
    Hi! I wrote a new [@viamirror](https://twitter.com/viamirror) post called “Thoughts of Music NFT Scarcity” and I wanna talk a little bit about it on the timeline with you guys.  
      
    Here’s a link to the article with an accompanying thread breaking it into bite sized (reply ready) chunks.  
      
    [blackdave.mirror.xyz/guBCcYQTsYk\_30…](https://t.co/thziT8y28L)
    
     [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 144](https://twitter.com/BlackDave/status/1566607614942879747)[
    
    9:02 PM • Sep 4, 2022
    
    ](https://twitter.com/BlackDave/status/1566607614942879747)
    
2.  [Johnathan Mann - The Value of Music NFTs](https://mirror.xyz/jmann.eth/OqVdcm49mffufbwaIyHdSj_DL4R5BK0aYju4WzsxRCk)
    
3.  [![User Avatar](https://storage.googleapis.com/papyrus_images/b64bec876c83bcea9f5206effa68924ed836f5e6f0241a65b974563210670f10.jpg)](https://twitter.com/ASvanevik)
    
    [Alex Svanevik 🐧](https://twitter.com/ASvanevik)
    
    [@ASvanevik](https://twitter.com/ASvanevik)
    
    [![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/ASvanevik/status/1569096887860625408)
    
    still love the album format.  
      
    what’s an album you’ve listened to >100x in your life?
    
     [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 222](https://twitter.com/ASvanevik/status/1569096887860625408)[
    
    5:53 PM • Sep 11, 2022
    
    ](https://twitter.com/ASvanevik/status/1569096887860625408)
    
4.  [![User Avatar](https://storage.googleapis.com/papyrus_images/8fab963057a59be736cf3f1193f5c2d37554e4eb73ed1837cbbd1a1403a0f964.jpg)](https://twitter.com/0xZAO)
    
    [ZAO🧧☯️](https://twitter.com/0xZAO)
    
    [@0xZAO](https://twitter.com/0xZAO)
    
    [![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/0xZAO/status/1568422354635849728)
    
    Recap ![🧢](https://abs-0.twimg.com/emoji/v2/72x72/1f9e2.png) of S6 E10 of Mint Podcast w/  
    [@levychain](https://twitter.com/levychain) & [@Cooopahtroopa](https://twitter.com/Cooopahtroopa), Music NFT pioneer & now solo GP of [@cooprecordsxyz](https://twitter.com/cooprecordsxyz) ![🎧](https://abs-0.twimg.com/emoji/v2/72x72/1f3a7.png)  
      
    This one's long but worth the read ![🤝](https://abs-0.twimg.com/emoji/v2/72x72/1f91d.png)  
      
    PSA: Used ![🧠](https://abs-0.twimg.com/emoji/v2/72x72/1f9e0.png) emoji for some of the best points from Cooper  
      
    ![➕](https://abs-0.twimg.com/emoji/v2/72x72/2795.png)more recaps and content here ![👇](https://abs-0.twimg.com/emoji/v2/72x72/1f447.png): [tell.ie/ZAO](https://t.co/XcTqEmGSQ2)
    
    ![](https://storage.googleapis.com/papyrus_images/8574dc15a760cd7d4b26b9a275ab10ca702d73307773fe1b79d72112cf8e041f.jpg)
    
     [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 68](https://twitter.com/0xZAO/status/1568422354635849728)[
    
    9:13 PM • Sep 9, 2022
    
    ](https://twitter.com/0xZAO/status/1568422354635849728)
    
5.  [![User Avatar](https://storage.googleapis.com/papyrus_images/1a0ebbdc714730f172220def58dc61d23200ec4a190a4b7d1c526add81c717a3.jpg)](https://twitter.com/nowmedia)
    
    [Now Media](https://twitter.com/nowmedia)
    
    [@nowmedia](https://twitter.com/nowmedia)
    
    [![Twitter Logo](https://paragraph.com/editor/twitter/logo.png)](https://twitter.com/nowmedia/status/1567626730046722048)
    
    .[@steveaoki](https://twitter.com/steveaoki) breaks down the impact that NFTs will have on the music industry ![🎵](https://abs-0.twimg.com/emoji/v2/72x72/1f3b5.png)
    
    ![](https://pbs.twimg.com/ext_tw_video_thumb/1567626563579002887/pu/img/Xc1y5xtIk70HHd_h.jpg)
    
     [![Like Icon](https://paragraph.com/editor/twitter/heart.png) 120](https://twitter.com/nowmedia/status/1567626730046722048)[
    
    4:31 PM • Sep 7, 2022
    
    ](https://twitter.com/nowmedia/status/1567626730046722048)
    
6.  [NewDumbMoney - Music NFT Maxi](https://twitter.com/NewDumbMoney/status/1569107491627089921?s=20&t=cutHqFwICIyOvT22Sg3WnQ)
    

* * *

This Week in Music NFTs is free to subscribe. Follow me [on Twitter](https://twitter.com/Cooopahtroopa) to stay up on the latest!

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*Originally published on [Invest in Music](https://paragraph.com/@investinmusic-2/this-week-in-music-nfts-sep-12)*
