# Brand Strategy: Where To Start? 

By [James London](https://paragraph.com/@james-london) · 2023-03-31

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You have a brand logo, you have a social media account, perhaps you have a person producing content on your team reacting to announcements and news on a daily basis. This approach will only get your brand so far. You need to allocate time and resources to create a strategy that will produce results and not just keep the team busy on a content treadmill, below is a summary of where to start.

1.  **_Target audience:_** Understanding the demographic, psychographic, and behavioral characteristics of the target audience is essential for developing a brand strategy that resonates with them.
    
2.  **_Competitors_**: Analyzing the strengths and weaknesses of competitors can help a brand strategist identify opportunities and threats, and differentiate the brand in the market.
    
3.  **_Brand positioning:_** Evaluating the current positioning of the brand and identifying opportunities for differentiation and unique value proposition can help create a clear brand positioning strategy.
    
4.  **_Brand messaging:_** Developing a clear, consistent, and compelling messaging strategy that resonates with the target audience is crucial for building a strong brand identity.
    
5.  **_Brand identity:_** Evaluating and developing the visual and verbal elements of the brand, including logos, color schemes, typography, taglines, and tone of voice.
    
6.  **_Industry trends:_** Keeping up with the latest trends and developments in the industry can help a brand strategist anticipate changes in consumer behavior and preferences, and adjust branding strategies accordingly.
    
7.  **_Brand equity:_** Measuring and tracking the brand's equity and value over time can help a brand strategist identify areas for improvement and measure the impact of branding efforts.
    

Once you have a grasp of the above areas and topics, you can start to define a holistic strategy and approach to work across your marketing efforts.

If you would like to talk more about marketing services for your projects please feel free to message me on LinkedIn

[https://www.linkedin.com/in/londonjames/](https://www.linkedin.com/in/londonjames/)

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*Originally published on [James London](https://paragraph.com/@james-london/brand-strategy-where-to-start)*