# Longevity and Beer

By [jer979](https://paragraph.com/@jer979-2) · 2022-09-30

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Not the best panorama shot ever, I know, but the only important thing of this wall from the Anheuser-Busch brewery in St. Louis is how long it is.

This is a company that has been around since 1876, had to reinvent itself when Prohibtion hit, and has needed to continually innovate and pivot in order to remain the self-proclaimed “King of Beers.”

A lot of other companies started in 1876, I would bet, but most of them are gone.

The DNA of AB allowed them to prosper for many years…until they were acquired by InBev a few years ago…so nothing lasts forever, right?

When starting something, say [Radix](http://www.radixdlt.com/), it’s helpful for me to think about…”what do I need to do today so that Radix is around in 100 years…and beyond?”

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*Originally published on [jer979](https://paragraph.com/@jer979-2/longevity-and-beer)*