# No one said it would be easy

By [jer979](https://paragraph.com/@jer979-2) · 2022-12-16

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One of the errors I’ve made in the past when it comes to emerging technologies is that I underestimate how long the transition will take.

Take the Internet or Social Media, for example. Basically, as soon as I was exposed to it, I realized they were going to be huge.

What I didn’t appreciate was how long it would take to deploy the infrastructure and top rate user experiences that would make it huge for everyone.

With crypto, I wasn’t going to make that mistake again. Besides, it wasn’t difficult to see how poor the UX was.

But, and it’s not like I didn’t experience this at Sprinklr, but I think I underestimated just how hard it would be, particularly because of the entrenched interests (i.e. the government, central banks, and traditional finance) that, unlike in previous epochs of change, are, for the most part, standing in opposition.

It brings to mind Ben Horowitz’s book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.

Start-up life is a grind. And, most of the time, you just have to grind, particularly when there are no easy answers.

We’ll get there, but it’s not going to be easy.

Though it will be worth it.

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*Originally published on [jer979](https://paragraph.com/@jer979-2/no-one-said-it-would-be-easy)*