# Organization Building

By [jer979](https://paragraph.com/@jer979-2) · 2022-10-20

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One of the challenges I am currently facing is how to create an organization that will deliver the desired marketing outcomes.

We have grown quite significantly over the past year and we have a wide range of talented individuals.

Some coaches build a playbook around their players.

Others have a system to which their players must adapt.

Both have merit.

And, like the Showtime Lakers, I suppose, there can be a hybrid.

But not being deliberate in building the organization seems like a cardinal sin of a C-level executive.

I took one swing at it and, so far, I don’t think I’ve nailed it.

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*Originally published on [jer979](https://paragraph.com/@jer979-2/organization-building)*