# The Forge becomes Jericho

By [Jericho](https://paragraph.com/@jerichogg) · 2022-04-06

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We started building
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From a group of friends passionate about web3 entrepreneurship, The Forge became an attractive & popular brand in the space.

These past months, we created a double-NFT [gatekeeping system](https://twitter.com/theforge_land/status/1466499472557551623), invited top web3 founders [for AMAs](https://twitter.com/theforge_land/status/1464586642325491712) (from companies such as Polygon, Nansen, or Sandbox), and launched an [investment vehicle](https://twitter.com/theforge_land/status/1508735163760459779) among many other things. By controlling the flow & quality of our community, we managed to create a safe space in web3 far from spam, noise, and fomo.

For the Builders
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From day one, we stood up for the Builders. Those who are entering web3 to shape the future, not to make quick bucks.

“The Forge” was a good incarnation of this positioning, but we quickly noticed three limits: genericity, singularity & inclusivity.

We wanted something unique, open, strong. We still wanted it to be a place with historical references.

> We chose **Jericho**.

Jericho is timeless - it’s the oldest city in the world. Edifices Jericho’s builders erected stood the test of time for 10 millennia. It’s where various clans from the desert gathered to pioneer large-scale cooperation, communal labor, & agriculture.

A historical cradle of human civilization. A haven for builders in the middle of nowhere. An ode to building enduring structures.

And we keep on building
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We gather many types of builders inside our community - founders (+75%), operators, contributors, investors - and we want to build a tailored experience for each & every one of these categories.

> It’s time for Jericho to accelerate its growth with more community initiatives, and product development.

We have some exciting and crazy ideas in mind. If you’re interested in joining Jericho, [grab a Hammer](https://mirror.xyz/jerichogg.eth/_sZWnqtDlWcEMT3NxZ-gVOTHXhWP760HZMR3upSdJaU), and apply.

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*Originally published on [Jericho](https://paragraph.com/@jerichogg/the-forge-becomes-jericho)*