# Thoughts on EM Insurtech

**Published by:** [jelca thinks](https://paragraph.com/@jess/)
**Published on:** 2022-04-20
**Categories:** insurtech
**URL:** https://paragraph.com/@jess/em-insurtech

## Content

Wefox model is the most popular one - especially seeing them in SE Asia where penetration of insurtech is low2 main distribution methods: 1) agents 2) embedded in fintechs / e commerceThings to considerLocal regulationsSome places have mandated lines of insurance or price tariffs or special licenses to obtainAgent method is super popular but agents are usually not loyal – make note of which are active vs inactive agentsA lot of emerging markets insurtech just poach agents which isn’t necessarily sustainableDo they have an actual moat because I think we can learn from US insurtech to not necessarily bet on the first players entering the marketBasic things like underwritingBetter technology platformFirst mover is kinda a poor point“geographic expansion” is more difficult than usually pitched by international insurtechsMust consider local regulationsEach geographic region has different consumer behaviorLocal niche understanding is a lot harder to graspEmerging economies likely to have more high volume low average premium policies that are more across e commerce like products like shoes, glasses, mobile, etc.Keep an eye on CAC and churn both for policies and agentseverything is growing fast when there is very little competition - fast growth is great but gotta look deeperNonetheless insurance penetration should and will rise – I support it a lot from a social impact POVTL;DR: EM insurtech is a momentum play.

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