# LETS BUILD

By [jibson.eth](https://paragraph.com/@jibson) · 2024-01-17

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A crypto airdrop is **a way of distributing new coins or tokens to existing cryptocurrency holders or users who perform certain tasks**. It is a marketing strategy used by blockchain startups to raise awareness and adoption of their projects.

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*Originally published on [jibson.eth](https://paragraph.com/@jibson/lets-build)*