# How much will the Beijing Winter Olympics be? By [Joan](https://paragraph.com/@joan-10) · 2022-03-09 --- How hot is the Beijing Winter Olympics? Bing dwen dwen Shuey Rhon Rhon, which has attracted numerous attention and attracted the attention of the people, has also been born with the “top stream” mascot, the ice pier and snow Rong Rong. At present, the process of the Winter Olympics has been more than half. According to the data, this winter Olympics is the hottest Winter Olympics since 2008, far surpassing Pingchang Winter Olympics and Sochi Winter Olympics. How hot is the Beijing Winter Olympics? Bing dwen dwen Shuey Rhon Rhon, which has attracted numerous attention and attracted the attention of the people, has also been born with the “top stream” mascot, ice pier pier and snow Rong Rong. The Beijing News reporter used the data to see the Beijing Winter Olympic Games for you. How to play the hot search of “C”? ━━━━━ Beijing Winter Olympics The most watched Winter Olympics in history On February 10, at the daily news conference of the Beijing Winter Olympics, the chief executive officer of the Olympic Broadcasting Service (OBS), ianis eksakes, said that the Beijing Winter Olympics had become the most watched Winter Olympics in history on the fourth day of the games, and its total broadcast capacity would reach 6000 hours, more than 5400 hours in Pingchang. Ianis eksakes also said that more people pay attention to the Beijing Winter Olympics than ever before, and the global audience of the Beijing Winter Olympics is expected to exceed 2 billion. The Australian rights holding broadcaster revealed that the ratings of its live broadcast of the opening ceremony of the Beijing Winter Olympics increased by 331% over the previous session. In Germany, Austria, Norway, Sweden and other Winter Olympic powers, the event ratings have also doubled. According to Baidu hot search · big data of Beijing Winter Olympics, the daily average of search heat 30 days before the opening ceremony, the search heat of Beijing Winter Olympics is far ahead of the same period of two sessions, 1372% and 558% higher than that of Sochi Winter Olympics and Pingchang Winter Olympics respectively, and 68% higher than that of the previous Summer Olympics after the 2008 Beijing Olympics and the postponed Tokyo Olympics in 2021. In the opening ceremony and the first six competition days, the search heat of Beijing Winter Olympic Games is still far higher than that of previous winter Olympic Games in the same period. ━━━━━ Beijing Winter Olympics in “live in hot search” What do netizens care about most? Baidu Index shows that at the Winter Olympic Games, the topic of the Winter Olympic Games that netizens pay most attention to is the Winter Olympic project first, and the short track speed skating is the most concerned, followed by curling, figure skating and ice hockey. In addition, as of February 14, “Chinese short track speed skating women’s team won the bronze medal”, “Gu ailing ate pie and other scores”, “Wang Shiyue and Liu Xinyu wore Chinese style” also ranked among the top three in the Winter Olympic hot search list of Baidu hot search · Winter Olympic big data. As of February 8th, there were 99 topics in the shaking platform, including Winter Olympic keywords, and the total number of short video tiktok exceeded 4 billion times. Tiktok and the Winter Olympics are relatively hot. Entries include “ice and snow 2022”, “2022 Winter Olympic Games”, “China’s Winter Olympic gold medal” and “Winter Olympic athletes you want to see are all shaking.” The Winter Olympics also ignited the Chinese people’s thirst for knowledge about the Winter Olympics. As of February 14, “Why are skiing competitions afraid of snow”, “why does’ Mongolian language ‘fire out of the circle”, “why can’t alpine skiing be compared without comparison”, “why can’t figure skaters get dizzy” The search popularity of “what does flower skating 4A mean” ranks among the top five in the Winter Olympic knowledge list respectively. ━━━━━ How fun is the Beijing Winter Olympics? Shuey Rhon Rhon is bing dwen dwen, the Olympic Winter Games in Beijing, and the Olympic Games in 2022, triggering the whole society’s attention. On February 10, the latest data from the Ministry of Commerce showed that from January 10 to February 7, the sales of Winter Olympic franchise commemorative commodities increased by 21.2 times year-on-year. The shell finance reporter of the Beijing News found that the sales and communication stage of Winter Olympic franchise commemorative goods is inseparable from the “grass planting” of social media and the interactive “circle powder” of netizens. It is worth noting that the licensed commodities of this year’s Beijing Winter Olympic Games not only cover a variety of online and offline scenes in terms of sales channels, but also adopt novel ways such as self-contained BGM (background music), Brand Co branding and digital collection. With the thrust of short video, they are popular all over the network and quickly become a “top stream trendy game”. Beijing Bing dwen dwen Winter Olympic mascot has many fans on micro-blog platform, and its own super dialect community. On February 14, more than 15 microblogs were searched. Bing dwen dwen Bing dwen dwen Bing dwen dwen Bing dwen dwen Du Bing dwen dwen Du micro-blog. He still focuses on the ice pier pier’s IP image. From the hot search entries, it mainly focuses on “ice pier 4A challenge and overturn”, “ice pier pier expression pack”, “ice pier pier blind box”, “ice pier pier around”, “ice pier pier pre-sale” and so on. According to Bing dwen dwen, Bing dwen dwen and “ice pier pier” are up to 270 thousand in February 14th. It fully shows that netizens have an urgent need to “realize one pier for one household as soon as possible”, and it also shows that the success of IP building of Winter Olympic cultural industry has brought new growth points to residents’ living consumption. It is worth mentioning that the collection is on-line in the Winter Olympics period. On December 16, 2021, the China Sports Digital Division of China sports industry, together with the winter sports management center of the State Administration of sports, released four 3D sports image digital collections of “ice baby” and “snow baby”, with a total of 32000 copies and a price of 19.9 yuan each. After going online, it was sold out in a few seconds. Anta and tmall jointly released the Winter Olympics themed Digital Collection - “2022 special commemorative edition high-energy ice and snow digital collection” and “Beijing 2022 Winter Olympics Chinese Sports Delegation Award winning digital collection”, which can be obtained by answering the Winter Olympics related knowledge. If you search the word “Winter Olympics” on xiaohongshu, you will find up to 470000 relevant notes. The “Winter Olympics” keywords in xiaohongshu users’ notes are concentrated in “Winter Olympics opening ceremony”, “Winter Olympics Valley ailing”, “Winter Olympics medals”, “Winter Olympics figure skating”, “winter Olympics clothing”, “Winter Olympics volunteers” and so on. The Winter Olympics related content of xiaohongshu platform is different from that of other platforms, and many practical opinions have emerged for other users to adopt. Users will share their wonderful experience as a Winter Olympic volunteer and the tutorial of queuing up to buy Winter Olympic souvenirs for other users’ reference. Some experts will share “Gu ailing imitation makeup” on the little red book. This and xiaohongshu have always been regarded as a lifestyle platform and a view of providing consumption decision-making --- *Originally published on [Joan](https://paragraph.com/@joan-10/how-much-will-the-beijing-winter-olympics-be)*