# Onchain Media Empires with Paragraph and Mirror ft Colin Armstrong

*Kaloh's Podcast | Colin Armstrong is the founder and CEO at Paragraph and Mirror*

By [Kaloh's Newsletter](https://paragraph.com/@kaloh) · 2024-09-05

kaloh's podcast, paragraph, mirror

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[Colin Armstrong](https://x.com/colinarms) is the founder and CEO at [Paragraph](https://x.com/paragraph_xyz) and [Mirror](https://mirror.xyz/). He previously managed engineering at [Google](https://x.com/google) and played a key role in expanding [Coinbase](https://x.com/coinbase) into Canada and improving their Bitcoin security.

_You can collect this episode as an NFT via_ [_Pods_](https://pods.media/kalohs-podcast) _and listen now on_ [_Apple_](https://podcasts.apple.com/us/podcast/kalohs-podcast/id1695789150)_,_ [_Spotify_](https://open.spotify.com/show/0zxAdMSrUhzVoVWmSQ25Sc?si=7919866cba2c4f89)_,_ [_Google_](https://podcasts.google.com/feed/aHR0cHM6Ly93d3cua2Fsb2gueHl6L2ZlZWQv?sa=X&ved=2ahUKEwiI6aCa_tSAAxWKVKQEHbWcDWEQ9sEGegQIARAC)_, and_ [_YouTube_](https://youtu.be/27yepem6DjU )_._

[![](https://paragraph.xyz/editor/youtube/play.png)](https://www.youtube.com/watch?v=27yepem6DjU)

In today’s episode, we discuss:

**Colin's Background (00:02:15):** Colin shares his journey into crypto, starting from mining Bitcoin to working at Coinbase.

**Evolving Fraud Challenges (00:05:18):** Colin explains the changing landscape of fraud and abuse, emphasizing the need for adaptive defenses.

**Introduction to Paragraph (00:06:21):** Colin shares the inspiration behind Paragraph, focusing on media and technology integration.

**Traction and Growth (00:12:30):** Colin discusses when he realized Paragraph had potential, particularly through integrations with Farcaster.

**Features of Paragraph (00:13:40):** The host highlights key features of Paragraph, including NFT articles and wallet-based subscriptions.

**Wallet Communication Potential (00:16:05):** Colin shares insights on the future of wallet communication and its potential to rival email.

**Collaboration with Mirror (00:18:00):** Colin explains the decision to collaborate with Mirror, focusing on maximizing distribution for creators.

**Migration Paths (00:20:23):** Plans for easy migration of content between Mirror and Paragraph for users.

**User Statistics (00:23:05):** Overview of user engagement and content creation statistics across Mirror and Paragraph.

**Features for Media Companies (00:26:40):** Benefits of using Paragraph or Mirror for digital media companies, including crowdfunding.

**Challenges for Founders (00:29:30):** Identifying challenges faced by founders in the crypto space and market fluctuations.

**Marketing Strategies (00:34:11):** Effective community engagement strategies to attract more readers to publications.

**Recommended Writers (00:37:00):** Suggestions for three writers and publications to follow on Paragraph.

Newsletters: [Jared Hecht](https://jared.xyz/), [Terminally Onchain](https://terminallyonchain.xyz/), [Paragraph Picks](https://paragraph.xyz/@paragraph-picks).

Mentioned: [Paragraph](https://x.com/paragraph_xyz), [Google](https://x.com/google), [Coinbase](https://x.com/coinbase), [Mirror](https://x.com/viamirror), [Farcaster](https://x.com/farcaster_xyz), [Substack](https://x.com/SubstackInc), [Google Cloud](https://x.com/googlecloud).

Until next time,

\- Kaloh

PS - Let's connect on [Farcaster](https://warpcast.com/kaloh), [X](https://twitter.com/Kaloh_nft), and [Instagram](https://www.instagram.com/kaloh_art/).

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*Originally published on [Kaloh's Newsletter](https://paragraph.com/@kaloh/paragraph-mirror-colin-armstrong)*