# Mastering Conversations and Exploring Base Colors ft Jake

*Kaloh's Podcast | Jake is the host of Pod of Jake and the creator of Base Colors.*

By [Kaloh's Newsletter](https://paragraph.com/@kaloh) · 2024-09-20

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[Jake](https://x.com/0FJAKE) is the host of [_Pod of Jake_](https://podofjake.com/), a podcast that began in mid-2020. Over four years, he’s produced around 180 episodes featuring notable guests in crypto, longevity and city-building. Jake is also the creator of [Base Colors](https://www.basecolors.com/).

_You can collect this episode as an NFT via_ [_Pods_](https://pods.media/kalohs-podcast) _and listen now on_ [_Apple_](https://podcasts.apple.com/us/podcast/kalohs-podcast/id1695789150)_,_ [_Spotify_](https://open.spotify.com/show/0zxAdMSrUhzVoVWmSQ25Sc?si=7919866cba2c4f89)_,_ [_Google_](https://podcasts.google.com/feed/aHR0cHM6Ly93d3cua2Fsb2gueHl6L2ZlZWQv?sa=X&ved=2ahUKEwiI6aCa_tSAAxWKVKQEHbWcDWEQ9sEGegQIARAC)_, and_ [_YouTube_](https://www.youtube.com/watch?v=vwdnb0l7f9o)_._

[![](https://paragraph.xyz/editor/youtube/play.png)](https://www.youtube.com/watch?v=vwdnb0l7f9o)

In today’s episode, we discuss:

**Jake's Podcast Journey (00:01:26):** Jake shares his experience starting his podcast about four years ago, emphasizing the medium's unique value.

**Preparation and Performance (00:05:49):** Jake explains his approach to podcast preparation, emphasizing the importance of engaging conversations and personal enjoyment.

**Getting Great Guests (00:10:18):** Jake shares tips on securing guests, stressing the importance of cold outreach and persistence.

**Cold Outreach Strategy (00:11:24):** Jake discusses his approach to cold emailing potential guests, highlighting the importance of brevity and follow-ups.

**Identifying Great Conversations (00:17:18):** Jake reflects on what makes a conversation great, noting the impact of guest energy and preparation on outcomes.

**Podcasting Feedback and Measurement (00:19:45):** Discussion on the challenges of measuring podcast success and listener feedback after episodes are published.

**Interest and Prominence Thresholds (00:23:06):** Discussion on the importance of genuine interest and prominence in selecting podcast guests.

**The Importance of Audience Quality (00:26:53):** Jake discusses the significance of engaging with quality listeners rather than focusing solely on audience size.

**Introduction to Base Colors (00:29:16):** Jake introduces his project, Base Colors, explaining its concept as a unique NFT color collection.

**Building on Base (00:35:03):** Jake discusses the reasoning behind choosing Base as the platform for his project, highlighting its advantages.

**Early Traction and Community Engagement (00:41:25):** Jake reflects on the quality of early adopters and their genuine interest in the project.

**Collaborations and Ecosystem Synergies (00:43:13):** Jake emphasizes the importance of collaborations within the Base ecosystem and shares a specific example.

**Recommendations for Listeners (00:47:41)**  
Jake offers three recommendations for podcasts and projects worth exploring within the crypto space.

Mentioned: [Base Colors](https://www.basecolors.com/), [Farcaster](https://www.farcaster.xyz/), [OpenSea](https://opensea.io/), [Aubrey de Grey](https://x.com/aubreydegrey), [David Sinclair](https://x.com/davidasinclair), [CryptoPunks](https://x.com/cryptopunksnfts), [Coinbase](https://www.coinbase.com), [Bounty Caster](https://www.bountycaster.xyz/), [Jacek](https://warpcast.com/jacek)

Until next time,

\- Kaloh

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*Originally published on [Kaloh's Newsletter](https://paragraph.com/@kaloh/pod-of-jake-base-colors)*