# Welcome to the Rodeo Ft. Kayvon

*Kaloh's Podcast | Kayvon Tehranian is the CEO and cofounder of Foundation and Rodeo.*

By [Kaloh's Newsletter](https://paragraph.com/@kaloh) · 2024-08-13

kaloh's podcast, rodeo

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[Kayvon Tehranian](https://x.com/saturnial) is the CEO and founder of [Foundation](https://x.com/foundation), a blockchain-based platform that helps creators monetize their work and connect with collectors. He is also developing [Rodeo](https://x.com/rodeodotclub), a new onchain social network distinct from traditional digital art marketplaces.

_You can collect this episode as an NFT via_ [_Pods_](https://pods.media/kalohs-podcast) _and listen now on_ [_Apple_](https://podcasts.apple.com/us/podcast/kalohs-podcast/id1695789150)_,_ [_Spotify_](https://open.spotify.com/show/0zxAdMSrUhzVoVWmSQ25Sc?si=7919866cba2c4f89)_,_ [_Google_](https://podcasts.google.com/feed/aHR0cHM6Ly93d3cua2Fsb2gueHl6L2ZlZWQv?sa=X&ved=2ahUKEwiI6aCa_tSAAxWKVKQEHbWcDWEQ9sEGegQIARAC)_, and_ [_YouTube_](https://www.youtube.com/watch?v=Xl3ZORy3DiY)_._

[![](https://paragraph.xyz/editor/youtube/play.png)](https://www.youtube.com/watch?v=Xl3ZORy3DiY)

In today’s episode, we discuss:

**Overview of Rodeo (00:02:51):** Kayvon explains Rodeo as an onchain social network distinct from traditional digital art marketplaces.

**Exploring New Behaviors in Social Networking (00:04:01):** Kayvon discusses the experimental nature of Rodeo and its aim to redefine social networking behaviors.

**User Experience Expectations (00:06:02):** Discussion on what new users can expect from Rodeo and its visual social networking features.

**Monetization Models in Social Media (00:14:25):** Kayvon contrasts Rodeo's monetization approach with traditional ad-based models in web2 social media.

**Experimenting with New Social Network Dynamics (00:15:19):** Discussion on the potential outcomes of a protocol-driven social network versus traditional models.

**Collector Dynamics and Secondary Markets (00:20:41):** Kayvon addresses the potential for a secondary market for Rodeo posts and the platform's current focus.

**Need for New Experiences (00:24:13):** Kayvon expresses the necessity for innovative experiences to educate users about digital ownership.

**Web2 vs. Web3 (00:28:28):** Kayvon contrasts the limitations of Web2 with the potential of Web3 for artists and creators.

**Complementary Nature of Rodeo and Foundation (00:32:08):** Kayvon outlines how Rodeo and Foundation serve different purposes and audiences in the digital art space.

**Digital Ownership and Art Appreciation (00:43:38):** The conversation highlights the challenge of helping people understand digital ownership and its value in art.

**User Experience and Community Engagement (00:48:05):** Kayvon shares his positive experience with the community and how early minting can be financially rewarding.

**Supporting Small Accounts (00:56:39):** Kayvon outlines how Rodeo helps small accounts gain visibility through content creation and early collection.

**Artist Recommendations on Rodeo (00:58:10):** Kayvon shares notable artists like Tony Wallstrøm and Anna Lucia, emphasizing the intimate community experience on Rodeo.

Artists: [Tony Wallstrøm](https://x.com/tonywallstrom), [Anna Lucia](https://x.com/annaluciacodes).

Mentioned: [Rodeo](https://x.com/rodeodotclub), [Foundation](https://x.com/foundation), [Farcaster](https://x.com/farcaster_xyz), [OpenSea](https://x.com/opensea), [NBA Top Shot](https://x.com/NBATopShot), [King of Collectibles](https://www.imdb.com/title/tt27206011/).

Until next time,

\- Kaloh

PS - Let's connect on [Farcaster](https://warpcast.com/kaloh), [X](https://twitter.com/Kaloh_nft), and [Instagram](https://www.instagram.com/kaloh_art/).

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*Originally published on [Kaloh's Newsletter](https://paragraph.com/@kaloh/rodeo-foundation-kayvon)*